KMK Helps Hononegah High School Combat Bullying and Gives Galleon a German Presence

KMK Media completed a video addressing the trend of bullying and harassment in schools around the country, including Hononegah. The video features Hononegah students, faculty and staff discussing the various types of bullying and what students can and should do to help others and get help themselves. The video will be shown to all Hononegah students, as well as parents of incoming freshman. It can be viewed here.

KMK also completed a German-based website for Galleon Strategic Partners, a worldwide management consulting firm based in Colorado. The company opened a satellite office in Frankfurt, Germany and required an online presence there. The new site complements the U.S.-based site previously developed by KMK. The new site can be found at www.gspglobal.de.

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KMK Hired by Rockford Board of Elections

KMK Media Group, Inc. was hired to redevelop the website for the Rockford Board of Election Commissioners. The website, www.voterockford.com, will get an updated look and feel, as well as increased functionality.

Established in 1910, The Rockford Board of Election Commissioners is responsible for election operations within the city limits of Rockford. Its mission is to serve the public by conducting impartial, open and honest elections and to maintain a system of permanent registration of voters as dictated by Illinois and Federal laws.

 

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A New Rockford Township Assessor Website Means Easier Access to Property Information for Rockford Residents

KMK Media Group, Inc. completed a new website for Rockford Township Assessor, Ken Crowley’s office. With an updated look, the new site is more user-friendly and incorporates additional information, such as value and exemption data, tax bill information, flood zone, school district and zoning data, as well as local alderman and board member contact information. The property search function is also enhanced with more information including aerial photos. The site can be viewed at www.rockfordtownshipassessor.net.

The Rockford Township Assessor performs property value assessments on 60 percent of Winnebago County’s taxable properties. The assessments determine the amount of taxes paid on the property.

 

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KMK Completes TV Spot for United Way

KMK Media Group, Inc. completed a 30-second television commercial for the United Way of Rock River Valley to promote its annual fundraising campaign. The spot will target potential donors and will also be shown at special events and emailed to current donors.

The United Way of Rock River Valley is an organization focused on making a difference in the community by uniting with the volunteers and agencies to generate a positive social change. The organization’s mission is to improve life in the Rock River Valley by mobilizing the caring power of the community.

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KMK Designs Brochure for Rockford Police Department

KMK Media Group, Inc. developed a marketing brochure for the Rockford Police Department describing its community policing initiative and providing an overview of the department. The brochure was distributed to policymakers at the National Community Policing Conference in Washington, D.C.

The Rockford Police Department recently underwent a reorganization that included creating a new vision, mission and core values statement. In addition, the department has created a strategic plan to enhance community partnerships; employ, engage and retain staff; develop an atmosphere of trust; and improve and maintain technology.

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KMK Completes Website for International Defense Company

KMK Media Group, Inc. completed a new website for Infrastructure Defense Technologies. The new site has increased functionality while projecting a technologically advanced, cutting-edge image. The site can be viewed at www.infrastructure-defense.com.

Infrastructure Defense Technologies, based in Belvidere, is a developer and manufacturer of physical security products designed to meet the threats of the 21st century. IDT offers its clients low-tech, rapidly deployable and cost effective products and systems designed to protect high-value targets against terrorist attacks around the world.

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A Boon for Mobile Marketing

For many people, summer means getting out of the house and spending a lot of quality time away from their computers and televisions. That certainly doesn’t mean they are entirely tech-free, however. Even in less glorious weather, many have been turning to their Internet-enabled smartphones to find the information they need on things to do, where to do them and how to get there.

Mobile marketing allows businesses to connect with their customers in a more direct and succinct way. They can send text messages to customers alerting them of short-term deals and discounts. Groupon recently began offering a similar service called Groupon Now in which businesses can offer deals for only a few hours when they want to boost traffic. The Groupon Now app finds the deals based on the user’s location. This service hasn’t made its way to Rockford yet, but there are certainly many other ways to leverage your marketing efforts for summer.

Call us at 815.399.2805 or email Pam at pam@kmkmedia.com to find out how!

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KMK’s Klarman Tapped for Rasmussen Advisory Board

Jeff Klarman, President of KMK Media Group, was asked to serve on the Multimedia Technologies Advisory Board at Rasmussen College. The board’s goal is to advise the college on how best to prepare students for the multimedia working world. Klarman manages KMK Media Group’s video productions, TV and radio commercials and other multimedia projects.

Jeff Klarman

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Rockford School District Hires KMK To Assist with Communications

The Rockford Public Schools hired KMK Media Group, Inc. to assist in communications for the District, helping disseminate information to the public. KMK Media Group, Inc. (www.kmkmedia.com) is an advertising and communications firm offering its clients public relations, social media, web development, video production, graphic design, brand identity, and advertising. The company is jointly owned by Jeff Klarman and Pam Maher.

“As the District moves ahead in the coming weeks and months, we want to make sure communication is at the forefront of what we’re doing,” said School Board President Harmon Mitchell.  “Our District parents, community members and partner organizations need to be aware of what’s happening and be able to ask questions, while feeling confident that we are moving in the right direction.”

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KMK Hired by Alzheimer’s Association

KMK Media Group, Inc. has been hired by the Alzheimer’s Association – Greater Illinois Chapter to design, layout and coordinate the organization’s annual marketing materials including brochures, flyers, newsletters, invitations and other printed materials for the 2011-2012 fiscal year.

The Alzheimer’s Association – Greater Illinois Chapter serves 68 counties in Illinois with offices in Bloomington, Carterville, Chicago, Joliet, Rockford and Springfield. Since 1980, the Chapter has provided reliable information and care consultation; created supportive services for families; increased funding for dementia research; and influenced public policy changes. Today, the Greater Illinois Chapter serves more than half a million Illinoisans affected by Alzheimer’s disease, including 210,000 people with the disease plus family members and caregivers.

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So. . .you're interested in hiring a firm to help you with PR or advertising?

What next?  Many times I get a call from a prospective client who is interested in advertising, marketing or public relations (as opposed to someone who knows they want a specific video or brochure project).

The prospect is often interested in advertising or PR in order to promote their organization.  Interestingly, though, when we begin our discussions, they often haven’t given thought to what they want to accomplish.

If you’re looking for advertising or public relations help, you can jumpstart the process by having answers prepared to these kinds of questions:

  • Who is your target audience?  (geographical, demographical, by industry, etc.)
  • What do you do?  (it’s amazing the number of organizations that have difficulty articulating this)
  • What sets you apart from your competition?  (is it how you deliver your product or service or the type of product or service you offer)
  • What are you looking to accomplish with your marketing efforts?  (more clients, a specific type of client or industry or client retention)
  • What advertising and marketing efforts have you done up to this point?

Bring samples of your marketing efforts.  Be ready to discuss what worked and what didn’t work, in your opinion.  Also bring samples of your collateral materials so they can see how you’re presenting yourself and your organization.

If you’re prepared before you make that call, the entire process will be smoother and more effective!

www.kmkmedia.com - Doug burton

Doug Burton

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KMK Develops Video for Prairie State Legal Services

KMK Media Group, Inc. recently completed a 30-second promotional video for Prairie State Legal Services. The video will be used to help the firm compete for a $500,000 grant from Chase Bank’s Community Giving program, which allows people to vote on its Facebook page for the charities most deserving of monetary grants. Prairie State Legal Services has already been awarded $25,000 through the program.

Prairie State Legal Services offers free legal services for low-income persons and those over 60 who have serious civil legal problems and need legal help to solve them. Throughout its history, Prairie State has focused on providing legal services to the most vulnerable groups in our society, including the poor, the elderly and people with disabilities.

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Receptionist/Bookkeeper Position Available at KMK Media Group

KMK Media Group seeks a professional, polished individual with excellent communication skills and an upbeat, enthusiastic attitude to fulfill a part-time Receptionist/Bookkeeper position.

For more information and a list of qualifications go to: Receptionist/Bookkeeper

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KMK Develops Ad Campaign for Riverside and Road Ranger

KMK Media Group, Inc. completed development of an advertising campaign for Riverside Community Bank, promoting the bank’s relationship with Road Ranger. The regional campaign utilizes traditional means of advertising: radio, television and print, as well as a presence on Facebook. Riverside Community Bank operates ATMs in more than 20 Rockford area Road Ranger convenience stores.

Riverside Community Bank has assets of more than $300 million with four banking centers and one of the largest ATM networks in the Rockford area. The bank offers a wide array of credit services, wealth management, investment services and deposit accounts, all with a focus on personal service. Member FDIC. Equal Housing Lender.  www.riversidecommunity.com

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KMK to Develop Website for Miller Buettner & Parrott

KMK Media Group, Inc. has been hired to create a new corporate website for Miller Buettner & Parrott, Inc. KMK will also develop and implement an email marketing campaign for the company.

Miller Buettner & Parrott, Inc. is a full service employee benefits firm based in Rockford. Servicing more than 100 corporate and municipal clients, the company also specializes in working with area school districts.

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KMK Completes Graphic Design Work for United Way

KMK Media Group, Inc. recently completed graphic design and layout work for the United Way of Rock River Valley’s Strategic Planning Summary brochure. The brochure explains United Way’s future goals and the strategic steps being taken to achieve them. It will be shared with local United Way contributors and partnering organizations.

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Top 10 Tips for Creating Your New Corporate Website

Thinking about a new website?  Here are a few tips to keep in mind when starting down the path…
  1. Be in touch with your users so you know which information they will use the site for the most. Consider making those pages not only part of your navigational structure but called out as graphic buttons to help draw further attention to them.
  2. In following the first suggestion, create redundant links so you can get to the same page several different ways.
  3. Make sure you can get back to the home page from anywhere within the site and not by having to click on an inconspicuous company logo.  Make the home link say “home.”
  4. Avoid anything too flashy (pun intended).  It will frustrate the end user who just wants to get to the information quickly.
  5. Provide text-based links and graphical links both for people who may have turned off images on their browser and those who use images.
  6. Calendars of events can show a traditional date-driven calendar but should also have the option of showing a listing of events so users don’t have to click around the calendar trying to find a particular event.
  7. Keep top-level navigation to a handful of buttons.  Any more links on the home page than that will look cluttered and subsequently be more difficult to navigate.  Also, do your best to make most items on the website visible after 1-2 clicks, at most.
  8. Less is more.  People scan text on a website—write brief paragraphs that are conversational and easy to follow.  Use different colored or sized headings.
  9. Test…then test again.  Test your website before it launches in multiple web browsers, with multiple resolutions and using MAC’s and PC’s, as well as smart phones.  You’ll know if you need to make any tweaks before it goes live and you get irate users.
  10. Promote it.  Do the typical keywords and metatags.  Do send a press release to local media.  Do tell your clients.  Do put it in your email signature and employee/client newsletters.  Do tell the world!
www.kmkmedia.com - Doug burton

Doug Burton

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KMK Hires Brandon Houghton as Web Developer

KMK Media Group, Inc. hired Brandon Houghton as a Web Developer raising KMK’s total employee count to nine. He will assist in website programming, maintenance and support for KMK’s clients. Brandon is a graduate of Rockford College with a degree in management information systems and worked as an intern at KMK.  He is originally from Rock City, Illinois.

Brandon Houghton

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KMK Hired to Aid Mill Foundation with Grant Cycle Public Relations

KMK Media Group, Inc. will organize a press conference and prepare and distribute public relations materials for the Mill Foundation’s latest round of grant distributions. In May, the Mill Foundation will give away several thousand dollars to local non-profit organizations.

The Mill Foundation is a not-for-profit organization that provides funding to those programs and organizations which benefit the Rockford region’s disadvantaged youth, ultimately giving them the values, behaviors and life skills that will lead to responsible and productive lives. More information can be found at www.TheMillFoundation.org.

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KMK Develops Marketing Materials for Chemtool

KMK Media Group, Inc. completed marketing collateral materials for Chemtool Incorporated to be used with one of their largest manufacturing clients.

Chemtool, Inc., based in Rockton, is a global manufacturer of lubricants and specialty products. One of the largest of its kind in the world, Chemtool provides a wide variety of products that improve performance, extend service life and provide process improvements for its clients.

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