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	<title>KMK Media Group</title>
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	<link>http://blog.kmkmedia.com</link>
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		<title>Top 10 Brand Losers in 2010</title>
		<link>http://blog.kmkmedia.com/2010/07/21/top-10-brand-losers-in-2010/</link>
		<comments>http://blog.kmkmedia.com/2010/07/21/top-10-brand-losers-in-2010/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 14:21:46 +0000</pubDate>
		<dc:creator>Cindy Harris</dc:creator>
				<category><![CDATA[KMK Media News]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1219</guid>
		<description><![CDATA[According to AOL&#8217;s Daily Finance site, BP has lost ALL of its $20 billion in brand value as a result of the Gulf spill. It&#8217;s No. 1 on the &#8220;10 Biggest Brand Disasters&#8221;  in 2010. They examined the companies&#8217; actual financial figures, along with any negative PR the companies may have received during the first [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Grammar Geekiness</title>
		<link>http://blog.kmkmedia.com/2010/06/30/grammar-geekiness/</link>
		<comments>http://blog.kmkmedia.com/2010/06/30/grammar-geekiness/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:57:23 +0000</pubDate>
		<dc:creator>Cindy Harris</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1212</guid>
		<description><![CDATA[For those grammar nerds out there, or even just casual business correspondents who wish to brush up on their skills, here are two excellent posts by journalism professor Don Ranly on when to use &#8211; or not to use &#8211; commas:
Ranly&#8217;s Rules for Those Pesky Commas
More Lessons About Those Pesky Commas
Good grammar is critical to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Complaints &#8211; When to React</title>
		<link>http://blog.kmkmedia.com/2010/06/23/social-media-complaints-when-to-react/</link>
		<comments>http://blog.kmkmedia.com/2010/06/23/social-media-complaints-when-to-react/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 20:21:41 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1201</guid>
		<description><![CDATA[Jack Neff of Ad Age recently (if you call February recent &#8211; I&#8217;m a bit behind on my reading list) tackled the issue of when and how companies should react to online complaints. The article covers some great examples from both large and small companies that I found very insightful; but what I found most [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/06/23/social-media-complaints-when-to-react/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Is Your Website Really That Important? Yes.</title>
		<link>http://blog.kmkmedia.com/2010/06/10/is-your-website-really-that-important-yes/</link>
		<comments>http://blog.kmkmedia.com/2010/06/10/is-your-website-really-that-important-yes/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 19:38:42 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1189</guid>
		<description><![CDATA[&#8220;64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel this way.&#8221; (Razorfish Digital Brand Experience Study, 2009)
If your website is out-of-date it may have a negative impact on your [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/06/10/is-your-website-really-that-important-yes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Associate Press Style Guide Catches Up With Social Media</title>
		<link>http://blog.kmkmedia.com/2010/06/04/associate-press-style-guide-catches-up-with-social-media/</link>
		<comments>http://blog.kmkmedia.com/2010/06/04/associate-press-style-guide-catches-up-with-social-media/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 13:05:14 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1182</guid>
		<description><![CDATA[The Associate Press (AP) just release social media guidelines for journalists. Journalists use the AP Style Guide to determine how to address issues such as capitalization, abbreviations, formatting, vetting sources and more.
AP&#8217;s social media guidelines define social media and give examples of what social media outlets are out there on the Web. What is important [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/06/04/associate-press-style-guide-catches-up-with-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BP = PR Nightmare</title>
		<link>http://blog.kmkmedia.com/2010/06/03/bp-pr-nightmare/</link>
		<comments>http://blog.kmkmedia.com/2010/06/03/bp-pr-nightmare/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:10:32 +0000</pubDate>
		<dc:creator>Cindy Harris</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1178</guid>
		<description><![CDATA[With the oil-rig explosion and subsequent oil spill, BP is facing nightmare scenarios in the Gulf, on Wall Street and on Main Street. Unimaginable amounts of its oil is soiling the Gulf, killing off wildlife and a way of life&#8230;BP&#8217;s stock price is experiencing a double-digit percentage drop&#8230;.and its reputation is sliding further into the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Best Taglines</title>
		<link>http://blog.kmkmedia.com/2010/06/01/the-best-taglines/</link>
		<comments>http://blog.kmkmedia.com/2010/06/01/the-best-taglines/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:29:56 +0000</pubDate>
		<dc:creator>Cindy Harris</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1173</guid>
		<description><![CDATA[The Tagline: A good one is worth its weight in gold. A bad one is often painfully obvious.
Forbes recently published a compendium of &#8220;the best-loved advertising taglines&#8221; as judged by a panel of preeminent marketing and advertising experts &#8211; with BMW&#8217;s &#8220;The Ultimate Driving Machine&#8221; winning top honors. Click here to see a slideshow of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Finding My Place on FourSquare</title>
		<link>http://blog.kmkmedia.com/2010/05/26/finding-my-place-on-foursquare/</link>
		<comments>http://blog.kmkmedia.com/2010/05/26/finding-my-place-on-foursquare/#comments</comments>
		<pubDate>Wed, 26 May 2010 21:39:26 +0000</pubDate>
		<dc:creator>Chris Kelley</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>
		<category><![CDATA[FourSquare]]></category>
		<category><![CDATA[gps]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[location]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1170</guid>
		<description><![CDATA[I just earned my Super Mayor badge. Don’t worry Mayor Morrissey, I don’t expect a key to the city. I’m talking about FourSquare. Location-based mobile services like FourSquare are breaking down barriers between the physical and the virtual by combining social networking with global positioning and a dash of game mechanics to give customers and [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/05/26/finding-my-place-on-foursquare/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Name Choice Influences Brand</title>
		<link>http://blog.kmkmedia.com/2010/05/20/name-choice-influences-brand/</link>
		<comments>http://blog.kmkmedia.com/2010/05/20/name-choice-influences-brand/#comments</comments>
		<pubDate>Thu, 20 May 2010 13:02:56 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1167</guid>
		<description><![CDATA[It can be difficult to determine what a company name says about the brand it creates. How will the public perceive the company and brand offering based on the name.
Many local companies have names that outline what their service offerings used to be, not what they are today. Although some companies have stayed the same, [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/05/20/name-choice-influences-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented Reality &#8211; Hype or Break-Through?</title>
		<link>http://blog.kmkmedia.com/2010/05/18/augmented-reality/</link>
		<comments>http://blog.kmkmedia.com/2010/05/18/augmented-reality/#comments</comments>
		<pubDate>Tue, 18 May 2010 15:40:32 +0000</pubDate>
		<dc:creator>Cindy Harris</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1164</guid>
		<description><![CDATA[When I was judging the National Student Advertising Competition last month, a few teams included &#8220;augmented reality&#8221; in their plans. This technology allows the user to, for example, hold a &#8220;glyph&#8221; in front of their web cams and manipulate the objects and scenes they see on their monitors.
There&#8217;s a lot more to the technology and [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/05/18/augmented-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>KMK Media Launches Web Site for Prairie State Legal Services</title>
		<link>http://blog.kmkmedia.com/2010/04/08/kmk-media-launches-web-site-for-prairie-state-legal-services/</link>
		<comments>http://blog.kmkmedia.com/2010/04/08/kmk-media-launches-web-site-for-prairie-state-legal-services/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 15:32:39 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media News]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/2010/04/08/kmk-media-launches-web-site-for-prairie-state-legal-services/</guid>
		<description><![CDATA[KMK Media Group recently completed a web site for Prairie State Legal Services, headquartered in Rockford. The site can be viewed at www.pslegal.org.
The new web site features news, a calendar of events, links to the organization’s Facebook and Twitter pages, information on their capital campaign and information on career, pro bono and volunteer opportunities available [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/04/08/kmk-media-launches-web-site-for-prairie-state-legal-services/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPad, A New Mobile Ad Platform?</title>
		<link>http://blog.kmkmedia.com/2010/04/02/ipad-a-new-mobile-ad-platform/</link>
		<comments>http://blog.kmkmedia.com/2010/04/02/ipad-a-new-mobile-ad-platform/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 14:46:57 +0000</pubDate>
		<dc:creator>Doug Burton</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1149</guid>
		<description><![CDATA[It is no secret that Apple and Google are not very fond of each other. I do not foresee the two companies working out their differences anytime soon. In fact, According to MediaPost, Apple has a surprise coming on April 7th.  That&#8217;s when they launch their new advertising platform built on top of their recent Quattro Wireless [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/04/02/ipad-a-new-mobile-ad-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Marketers’ Digital Spending to Overtake Print for First Time Ever</title>
		<link>http://blog.kmkmedia.com/2010/03/29/marketers%e2%80%99-digital-spending-to-overtake-print-for-first-time-ever/</link>
		<comments>http://blog.kmkmedia.com/2010/03/29/marketers%e2%80%99-digital-spending-to-overtake-print-for-first-time-ever/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 12:00:24 +0000</pubDate>
		<dc:creator>Doug Burton</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1146</guid>
		<description><![CDATA[For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. You can read the full article here.
A few highlights quoted from the report

Print magazine advertising will be up 1.9 percent to $9.4 billion despite the popularity of online channels.
Methods generating the highest B2B [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/03/29/marketers%e2%80%99-digital-spending-to-overtake-print-for-first-time-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Facebook Privacy</title>
		<link>http://blog.kmkmedia.com/2010/03/25/facebook-privacy/</link>
		<comments>http://blog.kmkmedia.com/2010/03/25/facebook-privacy/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:01:36 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1135</guid>
		<description><![CDATA[A recent hot topic on Facebook is privacy.  Everyone handles things differently &#8211; some have separate profiles for professional connections; some just avoid being open and transparent altogether. There are a lot of options to specify privacy on Facebook, and by utilizing them you can enhance your experience and still remain private and professional.
Friend lists [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/03/25/facebook-privacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Secure Your Brand Across a Large Number Social Networks</title>
		<link>http://blog.kmkmedia.com/2010/03/24/secure-your-brand-across-a-large-number-social-networks/</link>
		<comments>http://blog.kmkmedia.com/2010/03/24/secure-your-brand-across-a-large-number-social-networks/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 20:22:06 +0000</pubDate>
		<dc:creator>Doug Burton</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1131</guid>
		<description><![CDATA[Make sure you secure your brand name across a large number of social media networks. Brand squatting: A topic we have discussed in the past, and with the advent of new tools an issue worth revisiting. With hundreds of networks, traditionally this been  an overwhelming task.  Fortunately, there are now tools available that will help save [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/03/24/secure-your-brand-across-a-large-number-social-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>To iPad or Not To iPad</title>
		<link>http://blog.kmkmedia.com/2010/03/16/to-ipad-or-not-to-ipad/</link>
		<comments>http://blog.kmkmedia.com/2010/03/16/to-ipad-or-not-to-ipad/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:14:33 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1121</guid>
		<description><![CDATA[It&#8217;s that time of decade again, Apple has the latest hot product and everybody wants one &#8211; the iPad. Their are several tablets out there but what makes this one stand out?
Well, its made by Apple, and everyone knows if Apple makes it there will be a cult following clamoring for it. It would be [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/03/16/to-ipad-or-not-to-ipad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>KMK Media Group Wins Gold ADDY Award</title>
		<link>http://blog.kmkmedia.com/2010/03/11/kmk-media-group-wins-gold-addy-award/</link>
		<comments>http://blog.kmkmedia.com/2010/03/11/kmk-media-group-wins-gold-addy-award/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:29:18 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media News]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1156</guid>
		<description><![CDATA[KMK Media Group, Inc., a full-service advertising agency, won a gold ADDY Award in the ADDY Advertising Awards competition held by the American Advertising Federation (AAF) of Northern Illinois on Thursday, March 4, 2010.
KMK Media Group won the gold ADDY in the Collateral Material category for an Open House invitation they designed for Riverside Community [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/03/11/kmk-media-group-wins-gold-addy-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Measuring Your Speech</title>
		<link>http://blog.kmkmedia.com/2010/03/03/measuring-your-speech/</link>
		<comments>http://blog.kmkmedia.com/2010/03/03/measuring-your-speech/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 16:03:04 +0000</pubDate>
		<dc:creator>Cindy Harris</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1110</guid>
		<description><![CDATA[Speechwriting can be difficult, but it&#8217;s so important to getting out your message. While I&#8217;ve met a small handful of truly gifted speechwriters in my career, most communicators at some point will have to write remarks for a client or an executive in their organizations. So how can you make sure your speech has an [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/03/03/measuring-your-speech/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Creating Interest Through Facebook and Managing That Interest</title>
		<link>http://blog.kmkmedia.com/2010/02/25/creating-interest-through-facebook-and-managing-that-interest/</link>
		<comments>http://blog.kmkmedia.com/2010/02/25/creating-interest-through-facebook-and-managing-that-interest/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:44:24 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media Blog]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1100</guid>
		<description><![CDATA[So you have a Facebook fan page or you are contemplating starting one. With Facebook recently breaking the four million user-mark, you should be thinking very seriously about participating effectively. This can be a daunting task for even the most experienced marketers out there. You may have started a fan page months ago and you [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/02/25/creating-interest-through-facebook-and-managing-that-interest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>KMK Media Group Presented “Shake It Up with Social Media” to The Belvidere Board of Realtors</title>
		<link>http://blog.kmkmedia.com/2010/02/22/kmk-media-group-presented-%e2%80%9cshake-it-up-with-social-media%e2%80%9d-to-the-belvidere-board-of-realtors/</link>
		<comments>http://blog.kmkmedia.com/2010/02/22/kmk-media-group-presented-%e2%80%9cshake-it-up-with-social-media%e2%80%9d-to-the-belvidere-board-of-realtors/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:26:06 +0000</pubDate>
		<dc:creator>Mary Grimborg</dc:creator>
				<category><![CDATA[KMK Media News]]></category>

		<guid isPermaLink="false">http://blog.kmkmedia.com/?p=1154</guid>
		<description><![CDATA[Professionals from KMK Media Group presented “Shake It Up with Social Media” to the Belvidere Board of Realtors on Tuesday, February 9, 2010.
This training provided members of the Belvidere Board of Realtors with information and tactics on how they can utilize social media channels to identify and connect with new, current and past clients as [...]]]></description>
		<wfw:commentRss>http://blog.kmkmedia.com/2010/02/22/kmk-media-group-presented-%e2%80%9cshake-it-up-with-social-media%e2%80%9d-to-the-belvidere-board-of-realtors/feed/</wfw:commentRss>
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