Comments for KMK Media Group http://blog.kmkmedia.com Wed, 02 Feb 2011 08:04:19 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on Flash is out. Social is in. by Cardinal O'Neill http://blog.kmkmedia.com/2009/08/03/flash-is-out-social-is-in/comment-page-1/#comment-44 Cardinal O'Neill Mon, 03 Aug 2009 21:38:06 +0000 http://blogs.e-rockford.com/adwire/2009/08/03/flash-is-out-social-is-in/#comment-44 I wouldn't say Flash is totally out. Flash is really starting to push the envelope as far as interaction is concerned, especially with 3D. For our beta site, we decided to experiment with a blend of Flash and Social widgets (thanks CP+B for the inspiration) to make it equally appealing visually and content wise. http://www.interactivehabitat.com/beta/ I wouldn’t say Flash is totally out. Flash is really starting to push the envelope as far as interaction is concerned, especially with 3D. For our beta site, we decided to experiment with a blend of Flash and Social widgets (thanks CP+B for the inspiration) to make it equally appealing visually and content wise. http://www.interactivehabitat.com/beta/

]]> Comment on Local TV News Still Gold by Cindy Harris http://blog.kmkmedia.com/2009/04/08/local-tv-news-still-gold/comment-page-1/#comment-41 Cindy Harris Wed, 15 Apr 2009 13:29:26 +0000 http://blogs.e-rockford.com/adwire/2009/04/08/local-tv-news-still-gold/#comment-41 I disagree that local TV is "too expensive and pointless" for every campaign. Our local market continues to lag behind the curve in terms of the "new wave" of marketing via social media or even the Internet. So for those local advertisers who rely on drawing business from our local service area, the evening news broadcast can be a smart choice. I do agree that it is expensive, but broadcast TV, including the evening news, will continue to play a role in an integrated campaign for some advertisers. There is no one-size-fits all solution for advertising. Return on your investment should always be considered; if something isn't working (after being given time to work), pull it. The reality is that no one is seeing fantastic sales growth but your message as an advertiser still needs to be heard during the downturn. I disagree that local TV is “too expensive and pointless” for every campaign. Our local market continues to lag behind the curve in terms of the “new wave” of marketing via social media or even the Internet. So for those local advertisers who rely on drawing business from our local service area, the evening news broadcast can be a smart choice.

I do agree that it is expensive, but broadcast TV, including the evening news, will continue to play a role in an integrated campaign for some advertisers. There is no one-size-fits all solution for advertising.

Return on your investment should always be considered; if something isn’t working (after being given time to work), pull it. The reality is that no one is seeing fantastic sales growth but your message as an advertiser still needs to be heard during the downturn.

]]> Comment on Local TV News Still Gold by David D. "Griff" Griffith http://blog.kmkmedia.com/2009/04/08/local-tv-news-still-gold/comment-page-1/#comment-40 David D. "Griff" Griffith Wed, 15 Apr 2009 06:18:57 +0000 http://blogs.e-rockford.com/adwire/2009/04/08/local-tv-news-still-gold/#comment-40 Just curious how many of those polled were sequestered at home watching the news, hopeful that someone might announce that the recession was almost over, instead of out shopping and buying anything from those advertising. Point is there are too many variables left out of a study, done for the owner of 29 TV stations, to rely heavily on the value of the results. Just because they reach 18% of US households doesn't mean that there is anyone watching. Only when interruption marketing earns more than it costs should it be repeated. Otherwise seek elsewhere and employ other methods. Especially in local markets. Its way too expensive and pointless otherwise. Just sayin'... Just curious how many of those polled were sequestered at home watching the news, hopeful that someone might announce that the recession was almost over, instead of out shopping and buying anything from those advertising.

Point is there are too many variables left out of a study, done for the owner of 29 TV stations, to rely heavily on the value of the results. Just because they reach 18% of US households doesn’t mean that there is anyone watching.

Only when interruption marketing earns more than it costs should it be repeated. Otherwise seek elsewhere and employ other methods. Especially in local markets. Its way too expensive and pointless otherwise.

Just sayin’…

]]> Comment on Overreaction or Offensive… by David D. "Griff" Griffith http://blog.kmkmedia.com/2009/04/13/overreaction-or-offensive%e2%80%a6/comment-page-1/#comment-43 David D. "Griff" Griffith Wed, 15 Apr 2009 05:58:42 +0000 http://blogs.e-rockford.com/adwire/2009/04/13/overreaction-or-offensive%e2%80%a6/#comment-43 It's not too sexy, or sexy at all, just corny and poorly done. Burger King seems to be relying upon a whole season of Sunday's worth of poorly produced interuptions in lieu of offering anything new, original or tasty to offer relative to competition. It seems to be an attempt, lame as it is, to take the Mickey out of the rap / hip hop scene that is itself, undeniably out there shaking real booty all over the place. Compared to what's freely distributed on prime time already, this is tame in comparison. I cannot imagine anyone getting flame broiled over it. Behind it all is surely a first decade Baby Boomer who just doesn't get it. It’s not too sexy, or sexy at all, just corny and poorly done.

Burger King seems to be relying upon a whole season of Sunday’s worth of poorly produced interuptions in lieu of offering anything new, original or tasty to offer relative to competition.

It seems to be an attempt, lame as it is, to take the Mickey out of the rap / hip hop scene that is itself, undeniably out there shaking real booty all over the place. Compared to what’s freely distributed on prime time already, this is tame in comparison.

I cannot imagine anyone getting flame broiled over it.

Behind it all is surely a first decade Baby Boomer who just doesn’t get it.

]]> Comment on Boom-di-ada, Boom-di-ada, boom-di-ada, boom-di-ada. by Soccergirl http://blog.kmkmedia.com/2008/06/10/boom-di-ada-boom-di-ada-boom-di-ada-boom-di-ada/comment-page-1/#comment-19 Soccergirl Mon, 13 Apr 2009 17:11:30 +0000 http://blogs.e-rockford.com/adwire/2008/06/10/boom-di-ada-boom-di-ada-boom-di-ada-boom-di-ada/#comment-19 Does anyone know the Guitar Tab for the Boom Di Ada song? Please say if you know!!!!! I would be very thankful!! Does anyone know the Guitar Tab for the Boom Di Ada song? Please say if you know!!!!! I would be very thankful!!

]]> Comment on Overreaction or Offensive… by Stephanie http://blog.kmkmedia.com/2009/04/13/overreaction-or-offensive%e2%80%a6/comment-page-1/#comment-42 Stephanie Mon, 13 Apr 2009 16:17:56 +0000 http://blogs.e-rockford.com/adwire/2009/04/13/overreaction-or-offensive%e2%80%a6/#comment-42 hahaha thats soo funny why haven't i seen that!! Anyway,, I think people make too big of a deal out of things. Why would it be geared toward children if it's advertising that the kids meal is 99 cents? Because kids don't care how much the kids meal costs- they're going to want it regardless. It's probably persuading adults to go there to buy more value meals because then they can get a kids meal for a dollar. And sir mix-a-lot? if their kid already knows that song, it's no worse than the commercial. i'm saying, by using sir mix-a-lot, they were obviously appealing to the 80's/early 90's generation. if they wanted to appeal to the kids they could have just used the sponge bob theme song or something. hahaha thats soo funny why haven’t i seen that!!
Anyway,, I think people make too big of a deal out of things. Why would it be geared toward children if it’s advertising that the kids meal is 99 cents? Because kids don’t care how much the kids meal costs- they’re going to want it regardless. It’s probably persuading adults to go there to buy more value meals because then they can get a kids meal for a dollar.
And sir mix-a-lot? if their kid already knows that song, it’s no worse than the commercial. i’m saying, by using sir mix-a-lot, they were obviously appealing to the 80′s/early 90′s generation. if they wanted to appeal to the kids they could have just used the sponge bob theme song or something.

]]> Comment on The Snuggie: 4 Million People Can’t Be Wrong by coffee http://blog.kmkmedia.com/2009/02/12/the-snuggie-4-million-people-cant-be-wrong/comment-page-1/#comment-38 coffee Fri, 13 Mar 2009 19:46:36 +0000 http://blogs.e-rockford.com/adwire/2009/02/12/the-snuggie-4-million-people-cant-be-wrong/#comment-38 the two best infomercial products ever have to the Snuggie and the Shamwow... i wonder if it's possible to combine the two, and make a single, super-absorbent robe? the two best infomercial products ever have to the Snuggie and the Shamwow… i wonder if it’s possible to combine the two, and make a single, super-absorbent robe?

]]> Comment on Boom-di-ada, Boom-di-ada, boom-di-ada, boom-di-ada. by Hemal Shah http://blog.kmkmedia.com/2008/06/10/boom-di-ada-boom-di-ada-boom-di-ada-boom-di-ada/comment-page-1/#comment-18 Hemal Shah Sat, 07 Feb 2009 11:30:02 +0000 http://blogs.e-rockford.com/adwire/2008/06/10/boom-di-ada-boom-di-ada-boom-di-ada-boom-di-ada/#comment-18 Thanks for putting the lyrics down. Sometimes we Indians dont understand the pronounciation Thanks for putting the lyrics down. Sometimes we Indians dont understand the pronounciation

]]> Comment on First 3-D Commercial: SoBe’s Super Bowl by Cindy Harris http://blog.kmkmedia.com/2009/01/30/first-3-d-commercial-sobes-super-bowl/comment-page-1/#comment-36 Cindy Harris Fri, 30 Jan 2009 20:04:45 +0000 http://blogs.e-rockford.com/adwire/2009/01/30/first-3-d-commercial-sobes-super-bowl/#comment-36 Thanks! Fixed now. Thanks! Fixed now.

]]> Comment on First 3-D Commercial: SoBe’s Super Bowl by Lee the Lizard http://blog.kmkmedia.com/2009/01/30/first-3-d-commercial-sobes-super-bowl/comment-page-1/#comment-37 Lee the Lizard Fri, 30 Jan 2009 19:33:52 +0000 http://blogs.e-rockford.com/adwire/2009/01/30/first-3-d-commercial-sobes-super-bowl/#comment-37 Oops, the link to the spot changed! The correct one is: http://www.youtube.com/watch?v=4v6StsEKZu4 Thanks for the props! Oops, the link to the spot changed! The correct one is: http://www.youtube.com/watch?v=4v6StsEKZu4

Thanks for the props!

]]> Comment on Back to Basics: Media Relations by Media Relation Montreal http://blog.kmkmedia.com/2009/01/19/back-to-basics-media-relations/comment-page-1/#comment-33 Media Relation Montreal Fri, 30 Jan 2009 12:46:25 +0000 http://blogs.e-rockford.com/adwire/2009/01/19/back-to-basics-media-relations/#comment-33 Nice points. Thanks for sharing. Nice points. Thanks for sharing.

]]> Comment on Hyundai: A Super Bowl “Twist”? (Updated) by Cindy Harris http://blog.kmkmedia.com/2009/01/29/hyundai-a-super-bowl-twist/comment-page-1/#comment-35 Cindy Harris Thu, 29 Jan 2009 20:23:51 +0000 http://blogs.e-rockford.com/adwire/2009/01/29/hyundai-a-super-bowl-twist/#comment-35 My bad. I'll try and find this year's and post that one. My bad. I’ll try and find this year’s and post that one.

]]> Comment on Hyundai: A Super Bowl “Twist”? (Updated) by dm http://blog.kmkmedia.com/2009/01/29/hyundai-a-super-bowl-twist/comment-page-1/#comment-34 dm Thu, 29 Jan 2009 19:27:54 +0000 http://blogs.e-rockford.com/adwire/2009/01/29/hyundai-a-super-bowl-twist/#comment-34 I think you got it wrong... what you're showing in your video link is last years commercial. I think you got it wrong… what you’re showing in your video link is last years commercial.

]]> Comment on What NOT to say by Cindy Harris http://blog.kmkmedia.com/2008/12/22/what-not-to-say/comment-page-1/#comment-32 Cindy Harris Tue, 23 Dec 2008 16:00:12 +0000 http://blogs.e-rockford.com/adwire/2008/12/22/what-not-to-say/#comment-32 Susan - you\'re welcome. Thought you said it better than I could...good tips! Susan – you\’re welcome. Thought you said it better than I could…good tips!

]]> Comment on What NOT to say by Susan Gunelius http://blog.kmkmedia.com/2008/12/22/what-not-to-say/comment-page-1/#comment-31 Susan Gunelius Mon, 22 Dec 2008 22:44:31 +0000 http://blogs.e-rockford.com/adwire/2008/12/22/what-not-to-say/#comment-31 Cindy, I'm so happy to hear that you enjoyed my article! Thanks for the mention! Cindy, I’m so happy to hear that you enjoyed my article! Thanks for the mention!

]]> Comment on It’s Not A Bird. It’s Not A Plane. It’s A Flogo by Doug Burton http://blog.kmkmedia.com/2008/12/05/its-not-a-bird-its-not-a-plane-its-a-flogo/comment-page-1/#comment-30 Doug Burton Sat, 06 Dec 2008 21:14:59 +0000 http://blogs.e-rockford.com/adwire/2008/12/05/its-not-a-bird-its-not-a-plane-its-a-flogo/#comment-30 I agree. I agree.

]]> Comment on It’s Not A Bird. It’s Not A Plane. It’s A Flogo by Cindy Harris http://blog.kmkmedia.com/2008/12/05/its-not-a-bird-its-not-a-plane-its-a-flogo/comment-page-1/#comment-29 Cindy Harris Fri, 05 Dec 2008 16:22:04 +0000 http://blogs.e-rockford.com/adwire/2008/12/05/its-not-a-bird-its-not-a-plane-its-a-flogo/#comment-29 That might be one of the coolest ad tricks I've seen in a while. That might be one of the coolest ad tricks I’ve seen in a while.

]]> Comment on How To Select an SEO Company by terrina http://blog.kmkmedia.com/2009/10/01/how-to-select-an-seo-company/comment-page-1/#comment-13 terrina Thu, 20 Nov 2008 05:34:31 +0000 http://blogs.e-rockford.com/adwire/2008/04/23/how-to-select-an-seo-company/#comment-13 Keep in mind that the Google search results page often includes paid advertising and free organic search results. Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. __________________________________________ terrina <a href="http://www.widecircles.com" rel="nofollow">SEO</a> Keep in mind that the Google search results page often includes paid advertising and free organic search results. Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.
__________________________________________
terrina
SEO

]]> Comment on Working It by Cindy Harris http://blog.kmkmedia.com/2008/10/27/working-it/comment-page-1/#comment-28 Cindy Harris Mon, 27 Oct 2008 16:00:02 +0000 http://blogs.e-rockford.com/adwire/2008/10/27/working-it/#comment-28 thanks! I think it's important for everyone to put it into perspective and look for the "silver lining" if they can find one! //c. thanks! I think it’s important for everyone to put it into perspective and look for the “silver lining” if they can find one!

//c.

]]> Comment on Working It by Mary Ann Suprenant http://blog.kmkmedia.com/2008/10/27/working-it/comment-page-1/#comment-27 Mary Ann Suprenant Mon, 27 Oct 2008 15:34:01 +0000 http://blogs.e-rockford.com/adwire/2008/10/27/working-it/#comment-27 Cindy, fantastic message and very well stated! Cindy, fantastic message and very well stated!

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