Category Archives: KMK Media Blog

Improve efficiency by 20% this year! Increase profit margins by 10%!  Remember to make a new pot of coffee if it’s empty! Every office has its own set of struggles, areas of needed improvement and goals set for employees as … Continue reading →

That’s one crazy, impossible to deliver headline don’t you think? Did it make you laugh? Did it make you mad? Or was it maybe a combination of both with a little curiosity mixed in as well? I guess it’s just … Continue reading →

If you haven’t already realized, advertising is everywhere. There’s no escaping it. Nowadays, everything from sports jerseys to movies are riddled with ads and signage. It seems like everywhere we turn, advertisements are being snuck into every nook and cranny … Continue reading →

          The Super Bowl has come and gone, ending the 2012-2013 NFL season, but what a way to go out! No matter who you were cheering for you’ve got to admit the second half was pretty darn exciting with Baltimore hanging on for a narrow … Continue reading →

Anyone else looking forwarded to this weekend? With the highlight being Groundhogs Day and the anticipation of Punxsutawney not seeing his shadow, what else is there to look forward to? Oh wait, that’s right, SUPERBOWL SUNDAY! Yes, that’s the big … Continue reading →

Since I married a techie early adopter, CES is the topic of discussion every January in our house. For you non-nerds, CES (Consumer Electronics Show) is the world’s largest annual consumer technology trade show in Las Vegas. This week, 3,100 … Continue reading →

          Well a great big happy 2013 to everyone out there in the blogosphere! Is that the correct term? You see I’ve never blogged before so please excuse me if my inexperience shows during this first attempt.             With the holiday shopping … Continue reading →

Recently Instagram let its 100 million users know it could begin using their photos in its ads beginning January 16. And that was not all. Users’ info could also be shared with its parent company, Facebook, along with its many … Continue reading →

What makes a great advertisement?  There are no doubt many different answers to that question, but something like “eye-catching” or “attention-grabbing” should top the list.  If you’ve ever been walking down the street and a billboard or sign makes you … Continue reading →

Around the marketing campfire we tend to use the word “organic” in reference to something within social media or SEO that has evolved naturally through human interaction. Marketing folks do not typically use the word organic within context of say, … Continue reading →

AdKeeper has launched a rather interesting concept that might just be worth checking out. AdKeeper is a company that strives to make online advertising bookmarkable. They recently launched a new service where you can pin your ads in Pinterest. For … Continue reading →

If you want to get a little media coverage for your organization, it helps to have a good relationship with the media, know what you’re trying to promote and do it in an appealing way.  Being courteous and helpful go … Continue reading →

My wife and I welcomed our beautiful daughter into the world three years ago. She started at a new school this year and mom and dad could not be prouder parents. At this age every day is filled with wonder … Continue reading →

If you have not had a chance to check out augmented reality please do so now. Do not wait. Your boss will forgive you when he/she is drawn in to this amazing technology as well. It will be the coolest … Continue reading →

You have the most exciting company news to share on your Facebook wall since Blaise Pascal invented the calculator. You encourage people to comment and share your news with their friends and family. Only to find out that only one … Continue reading →

How many people recognize the benefits of self learning, more so, that you should never stop? Reading about Heather Paquette’s drive to learn and advance in the business world doesn’t apply to everyone, but her philosophy of workplace etiquette speaks … Continue reading →

While many people use social media only to be social, some smart business owners are using the information and networking available through sites like Facebook and LinkedIn to attract new clients. This great article from Ragan.com gives some guidelines and … Continue reading →

That question reminds me of a conversation often had 15 years ago when we started our firm and websites were first dotting the Rockford region’s online landscape.  Companies who were big enough to have both a communications and an information … Continue reading →

From a marketing point-of-view, I can understand the importance of bringing two crowd-drawing teams to the Super Bowl, especially if it’s in the best interest of a client! However, I have to question those TRUE football fans: would you be … Continue reading →

Have you ever used your smartphone, tablet or laptop while watching TV?  A joint study conducted by Razorfish and Yahoo found that 80% of respondents have done just that. We found a few studies that have shown users are using … Continue reading →