Category Archives: KMK Media Blog

“Share A Coke” Campaign: How Social Media Should Be Used in Advertising

If you’ve watched TV, used the Internet, visited a convenience store or been doing anything other than living under a rock for the last two weeks, you’ve no doubt seen some changes to the classic Coca-Cola bottles. Coke has switched … Continue reading

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Facebook Conducted An Experiment On Over 600,000 People…..And They Did Not Even Know!

It seems that Facebook has conducted a secret psychology experiment on us without us even knowing about it! Apparently Facebook altered different users’ news feeds to showcase either positive or negative posts from their Facebook friends. They used this information … Continue reading

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Game of Thrones’ Life Lessons for Public Relations

One of the most watched shows and talked about shows on social media today is Game of Thrones. If you’re not familiar with the show, the series covers several different plot lines across seven different kingdoms, while exploring issues of corruption, social … Continue reading

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Snapchat: Guess What? Your Snaps Do NOT Disappear Forever

Snapchat is the phone app that quickly grew to popularity after its launch in 2011. The photo messaging application allows users to send photos and videos, also known as “snaps,” to friends. The catch was that the user gets to … Continue reading

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Knowing Your Audience: Case Study of ‘Covered California’ Marketing ((by Stephanie Lammi))

You’ve spent a lot of time planning and building your business… have you put as much time into thinking about who will be buying your product or service? Your target customers are those who are most likely to buy from … Continue reading

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Revitalizing Your Company Facebook Page

Has your small business’ Facebook page been a little slow with activity lately? Maybe your page hasn’t generated as much feedback as it once did and you’d like to get the social media ball rolling again. But what’s the first … Continue reading

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Tracking Your Social Media Return on Investment

How can it be done? If used properly, social media is a tool that can be used to help your business achieve levels of success that may have been unattainable before its inception. But what does it all mean if … Continue reading

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Seven Tips to Engage Your Facebook Followers

What good is a social network if nobody is being social? Have you started a Facebook page for your business or organization but it hasn’t created the buzz you’ve hoped for? It’s an all too common problem. Anyone can create … Continue reading

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Do you make demands on your employees?

Improve efficiency by 20% this year! Increase profit margins by 10%!  Remember to make a new pot of coffee if it’s empty! Every office has its own set of struggles, areas of needed improvement and goals set for employees as … Continue reading

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Read This Blog and You’ll Live Forever, Even if You Don’t Want To!!!!

That’s one crazy, impossible to deliver headline don’t you think? Did it make you laugh? Did it make you mad? Or was it maybe a combination of both with a little curiosity mixed in as well? I guess it’s just … Continue reading

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Advertising and Video Games?

If you haven’t already realized, advertising is everywhere. There’s no escaping it. Nowadays, everything from sports jerseys to movies are riddled with ads and signage. It seems like everywhere we turn, advertisements are being snuck into every nook and cranny … Continue reading

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What Do You Think Was The Best Super Bowl Commercial?

          The Super Bowl has come and gone, ending the 2012-2013 NFL season, but what a way to go out! No matter who you were cheering for you’ve got to admit the second half was pretty darn exciting with Baltimore hanging on for a narrow … Continue reading

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Number One Weekend in Advertising

Anyone else looking forwarded to this weekend? With the highlight being Groundhogs Day and the anticipation of Punxsutawney not seeing his shadow, what else is there to look forward to? Oh wait, that’s right, SUPERBOWL SUNDAY! Yes, that’s the big … Continue reading

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The Fork with An App

Since I married a techie early adopter, CES is the topic of discussion every January in our house. For you non-nerds, CES (Consumer Electronics Show) is the world’s largest annual consumer technology trade show in Las Vegas. This week, 3,100 … Continue reading

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Did Holiday Advertising Make A Difference In How You Shopped?

          Well a great big happy 2013 to everyone out there in the blogosphere! Is that the correct term? You see I’ve never blogged before so please excuse me if my inexperience shows during this first attempt.             With the holiday shopping … Continue reading

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Instagate

Recently Instagram let its 100 million users know it could begin using their photos in its ads beginning January 16. And that was not all. Users’ info could also be shared with its parent company, Facebook, along with its many … Continue reading

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Getting the Most Out of Your Ad

What makes a great advertisement?  There are no doubt many different answers to that question, but something like “eye-catching” or “attention-grabbing” should top the list.  If you’ve ever been walking down the street and a billboard or sign makes you … Continue reading

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Organic Marketing Material

Around the marketing campfire we tend to use the word “organic” in reference to something within social media or SEO that has evolved naturally through human interaction. Marketing folks do not typically use the word organic within context of say, … Continue reading

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Pinnable Ads on Pinterest

AdKeeper has launched a rather interesting concept that might just be worth checking out. AdKeeper is a company that strives to make online advertising bookmarkable. They recently launched a new service where you can pin your ads in Pinterest. For … Continue reading

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What NOT To Do If You’re Trying to Get PR Coverage

If you want to get a little media coverage for your organization, it helps to have a good relationship with the media, know what you’re trying to promote and do it in an appealing way.  Being courteous and helpful go … Continue reading

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