Category Archives: KMK Media Blog

From a marketing point-of-view, I can understand the importance of bringing two crowd-drawing teams to the Super Bowl, especially if it’s in the best interest of a client! However, I have to question those TRUE football fans: would you be … Continue reading →

Have you ever used your smartphone, tablet or laptop while watching TV?  A joint study conducted by Razorfish and Yahoo found that 80% of respondents have done just that. We found a few studies that have shown users are using … Continue reading →

Your business has a Facebook page. If you’re really ambitious, you’re tweeting its praises. So why in the world would you expend any more of your precious energy on another social media site? Opinions on the value of Google+ are … Continue reading →

It’s amazing how many articles are produced outlining the things that annoy us. Hey, how about that? An article on all those articles that annoy us?—Nah, I do appreciate them, like this one that Regan Communications touted on Monday, October … Continue reading →

  One of my favorite things about fall–besides the brilliant foliage and my birthday [presents]–is football. So, today’s post combines the best sport ever played with another favorite of mine–infographics. Info, meaning information and graphics meaning, well, graphics. Infographics are … Continue reading →

For many people, summer means getting out of the house and spending a lot of quality time away from their computers and televisions. That certainly doesn’t mean they are entirely tech-free, however. Even in less glorious weather, many have been … Continue reading →

What next?  Many times I get a call from a prospective client who is interested in advertising, marketing or public relations (as opposed to someone who knows they want a specific video or brochure project). The prospect is often interested … Continue reading →

Thinking about a new website?  Here are a few tips to keep in mind when starting down the path… Be in touch with your users so you know which information they will use the site for the most. Consider making … Continue reading →

A few of our clients have been inquiring lately about mobile websites and if their business would benefit from having one. Until recently, we probably would have been inclined to say, “yes.” However, there are many things to consider before … Continue reading →

Here at KMK, we work with a wide variety of businesses, but also a variety of business owners. We’ve recently had the pleasure of working with several women who own and run very successful companies. Anderson Environmental & Engineering is … Continue reading →

Thanks to those who organized a weekly Yoga session for people working in the Fridh building, especially Jeff Holt for the space. All the Yogis (participants) deserve some thanks too–what would a class be without participants? hmmm…let us ponder that! … Continue reading →

Many take offense to change, especially when it’s a brand we’ve come to know, love, and I must admit, sometimes indulge in – like Starbucks changing it’s logo. Many have raised their voices in opposition to removing the company name … Continue reading →

Today, in a KMK client brainstorming session, we somehow got on the topic of age and the wide range we have here at KMK. This, of course, got us thinking about the benefits that come with such a diverse staff. … Continue reading →

For those out of the coupon loop, Groupon debuted in Rockford today.  Groupon is a website offering daily discounts on local products and services. Members sign up for their city and receive an email every day featuring an area business. … Continue reading →

The Wall Street Journal recently published an article entitled Utilities Tend to Hire More Interns Full-Time. As the title states, the accompanying study found that utility companies have the highest percentage (65 percent) of interns hired to full-time positions. Luckily … Continue reading →

So another year is coming to a close. Are you one of those people who can’t wait for the “best and worst of” lists? Well, according to PR Junkie, they’ve already compiled a list of the 10 most sexist ads … Continue reading →

According to Keller Fay Group, a word-of-mouth research and consulting company, teens are talking more than adults – 85% more. What are they talking about? BRANDS – teens are the leading word-of-mouth marketers. That probably doesn’t surprise most people, the … Continue reading →