Author Archives: Liz

Google Plus. . .You?

Your business has a Facebook page. If you’re really ambitious, you’re tweeting its praises. So why in the world would you expend any more of your precious energy on another social media site? Opinions on the value of Google+ are … Continue reading

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16 Things You Didn't Know About the NFL

  One of my favorite things about fall–besides the brilliant foliage and my birthday [presents]–is football. So, today’s post combines the best sport ever played with another favorite of mine–infographics. Info, meaning information and graphics meaning, well, graphics. Infographics are … Continue reading

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A Boon for Mobile Marketing

For many people, summer means getting out of the house and spending a lot of quality time away from their computers and televisions. That certainly doesn’t mean they are entirely tech-free, however. Even in less glorious weather, many have been … Continue reading

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QR Codes: Bridging the Gap

Whether you were aware of it or not, you’ve probably seen a QR (quick response) code in a company’s marketing materials or advertising. They look like this… …and they’re everywhere. They are somewhat similar to the bar codes you find … Continue reading

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Direct Mail in the Digital Age?

Many in the marketing field contend that, in this digital day and age, direct mail is dead. It is, however, still a vital part of many integrated marketing campaigns. According to the Direct Marketing Association (DMA), in 2010 every dollar … Continue reading

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In it for the Ads – Super Bowl 2011

For most football fans, the Super Bowl is the greatest sporting event of the year. For us football fans/advertising aficionados here at KMK, the Super Bowl is like Thanksgiving, Christmas Eve and New Year’s Eve all rolled into one. At … Continue reading

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An Age of Diversity

Today, in a KMK client brainstorming session, we somehow got on the topic of age and the wide range we have here at KMK. This, of course, got us thinking about the benefits that come with such a diverse staff. … Continue reading

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Groupon Arrives in Rockford!

For those out of the coupon loop, Groupon debuted in Rockford today.  Groupon is a website offering daily discounts on local products and services. Members sign up for their city and receive an email every day featuring an area business. … Continue reading

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Got an Intern? They May be the Best Candidate to Fill That Latest Job Opening.

The Wall Street Journal recently published an article entitled Utilities Tend to Hire More Interns Full-Time. As the title states, the accompanying study found that utility companies have the highest percentage (65 percent) of interns hired to full-time positions. Luckily … Continue reading

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