Author Archives: Chris Kelley

We’re packing video and computer gear to head out into the snow early tomorrow morning for the Boy Scout’s continuous fire. This is the second year the Scouts have hired KMK to provide a live video iChat feed from the … Continue reading →

The Rockford region’s advertising community gathered Tuesday night, March 10, at Rockford College for a gallery celebration of the annual ADDY advertising awards competition held by the American Advertising Federation (AAF) of Northern Illinois.   The University of Wisconsin Whitewater … Continue reading →

“Inflate Your Ego” at the ADDYs Tonight! Please join American Advertising Federation-Northern Illinois as they host a special awards presentation honoring the best of Rockford’s creative advertising. When? Tonight! Doors open at 6:30pm. Awards show at 8pm Where? Rockford College, … Continue reading →

Marketing via email is an affordable marketing tactic that frequently scores a big return on investment. Some quick tips for how to improve your email marketing campaigns: Back to Basics: Email Marketing Start collecting email addresses – ask customers to … Continue reading →

There is much discussion – and confusion – about “green” marketing. While many have environmental concerns, the exact role of consumer marketing and advertising in this issue is unclear. While green marketing seems like a good idea exactly who is … Continue reading →

The state of Michigan had great success this summer with its award-winning “Pure Michigan” advertising campaign. Last weekend I traveled to Frankenmuth, MI, “Michigan’s Little Bavaria,” for the Fall Leadership Conference of the American Advertising Federation District 6 and heard … Continue reading →

Last weekend I traveled to Frankenmuth, Mich., “Michigan’s Little Bavaria,” for the Fall Leadership Conference of the American Advertising Federation District 6. So what’s in Frankenmuth that made it notable that it generated its own tagline? Frankly, this little stop … Continue reading →

The assumption is that companies with high ethics, and that are able to communicate that to consumers, will profit. Certainly “green marketing,” is a buzzword lately in advertising everything from automobiles to soap. But while green claims are important, high … Continue reading →

Last week a couple of daredevils scaled the New York Times building.  Stewart Elliot, Advertising Columnist at the Times, said he was grateful for the event. Though he said he thought that only the people inside the Times offices were … Continue reading →

In an annual survey of 2,000 marketing executives, more than 82% said that their use of email marketing campaigns will increase this year over last year, with 55% saying they expect email to have a higher return on investment (ROI) … Continue reading →