Author Archives: Doug Burton

TED is a wonderful resource for sharing riveting talks from people around the world. Came across the below talk on augmented reality. Amazing. The magic starts at 6’24″. Imagine the marketing implications of a platform such as this. Share your … Continue reading →

If your boss comes to you demanding “We need to do social media”, your first response should not be “Okay.”   Instead ask him why. Why ask why? Because in marketing we do not put tactics first. We think strategically then … Continue reading →

If you have ever signed up for one of Google’s many free services, one thing is for sure, Google knows a tremendous amount of information about you.    After receiving a considerable amount of criticism, Google has final launched a … Continue reading →

The concept of avatar based marketing takes a minute to wrap your hands around and understand. But once you understand the relation between the real world consumer and the online shadow consumer, ideas of how to market in the online … Continue reading →

I was researching the latest trends in ad avoidance and came across a blog post on Hill Holiday’s site called “Avoidance Trivia.” They’ve collected trivia over the years on the evolution of ad avoidance. Some of the items are amusing, … Continue reading →

Joe Duffy’s “Demystifying Design: An Argument for Simplicity” is an interesting article that discusses the purpose and simplicity of design strategy. Simplicity does not mean quick and easy.  If you want to learn about Design Strategy, join a great company … Continue reading →

I love that heading. This was the heading on YouTube’s blog today. YouTube announced that they now are  serving well over a billion views a day. Does your organization have a YouTube Channel?  It is certainly something you should consider … Continue reading →

As with anything else, there are no sure answers as to how much you should spend on advertising.  But there are a few simple guidelines to help you come up with a number that works best for your organization.  The … Continue reading →

Whether you have an existing site or about ready to go “live”, a universal marketing concern is “How do I drive traffic to my site”. Because you don’t have time to earn a second degree black belt in the art … Continue reading →

No, I didn’t go “Shakespeare” on everyone. This is a quote from the book “The Essentials of Advertising”, published in 1921. You can read the book  on Google Books here. There are many examples that you may find interesting and … Continue reading →

A fun part of researching topics to write about is coming across the rare example of something new, intelligent and unique that actually has a positive impact in our industry. A recent blog post on Advertising Lab is a good … Continue reading →

Yesterday, Google announced the launch of DoubleClick Ad Exchange. You can read the full press release here. DoubleClick Ad Exchange is similar to AdWords and AdSense, except that it is a marketplace for display ads. Google comments from the announcment, … Continue reading →

Read an interesting article today on PaidContent.org about monetizing digital content and am looking for your comments and thoughts.  As much as we dread the idea, we know content publishers will eventually start charging for premium content. The key word … Continue reading →

A space traditionally used to cross-promote related content, marketers are now using the “last frame” of a video to engage and capture user experience. A company called Involver has created a tool allowing marketers the ability to add a plug-in … Continue reading →

This caught my eye as a unique and new way of opt-in marketing.  A company called Calgoo has developed an opt-in marketing tool that utilizes the users electronic calendar as a delivery method. Advertisers are able to push their messages … Continue reading →

I posted a blog after Michael Jackson passed away about how fast the news had spread across the world and that people used social media as a means of first learning about this breaking news.  At that point, most of … Continue reading →