Author Archives: Doug Burton

Have you ever used your smartphone, tablet or laptop while watching TV?  A joint study conducted by Razorfish and Yahoo found that 80% of respondents have done just that. We found a few studies that have shown users are using … Continue reading →

What next?  Many times I get a call from a prospective client who is interested in advertising, marketing or public relations (as opposed to someone who knows they want a specific video or brochure project). The prospect is often interested … Continue reading →

Thinking about a new website?  Here are a few tips to keep in mind when starting down the path… Be in touch with your users so you know which information they will use the site for the most. Consider making … Continue reading →

A few of our clients have been inquiring lately about mobile websites and if their business would benefit from having one. Until recently, we probably would have been inclined to say, “yes.” However, there are many things to consider before … Continue reading →

Foursquare, the smartphone app that gives you points and badges for “checking in” at various locations, is about to reach the one million users mark. From a marketing perspective why should I care? Exposure! By participating in foursquare you are essentially … Continue reading →

When we pitch clients’ public relations ideas to the media, we strive to answer one ultimate question…why should anyone care?  Without answering that question, the chance to obtain coverage is slim to none unless you live in the middle of … Continue reading →

Over the past year, KMK Media Group, has partnered with several organizations and companies within the community to present and discuss how to better tell their company’s story. Presentation topics have ranged from traditional to social media marketing across a … Continue reading →

If you look at the demographics of the iPad and iPhone users they appear to be similar. Using both at KMK Media on a daily basis, I am convinced that user behavior patterns are very different. If you were to … Continue reading →

At KMK Media, we are often asked, how do we measure success for a marketing campaign? Whether it may be for a Website, social media, print or radio advertising, the answer is never easy. But with a little metrics creativity … Continue reading →

Susan Gunelius, president and CEO of KeySplash Creative Inc., wrote an interesting article on 10 marketing trends for 2010. Below are the 10 trend headings. You can read more of Susan’s articles here. Read over her trends below. Do you feel … Continue reading →

From a marketing perspective, we are often amazed at how viral marketing campaigns, spreadable content, spread across the internet at light-speed. We finally have a chance to see the number behind a successful campaign. Between January and May, Holiday Hill … Continue reading →

I was recently browsing an advertising forum Website and came across this discussion. It is a situation that we at KMK Media often come across when working with clients. A company wants to place video on their Website, but does … Continue reading →

One of the most often overlooked issues when evaluating the effectiveness of your online presence is fully understanding how people read on the Web.  To go even further, specifically how “your” customers read on the Web. And how do they … Continue reading →

Forbes list of the 20 best-ever social media campaigns: “The Blair Witch Project” Blendtec: ill It Blend? Old Spice: “Smell Like a Man, Man.” Burger King: “Subservient Chicken” Pepsi Refresh VW: “Fun Theory” OfficeMax: “Elf Yourself” Evian: “Roller Babies Ikea: … Continue reading →

It is no secret that Apple and Google are not very fond of each other. I do not foresee the two companies working out their differences anytime soon. In fact, According to MediaPost, Apple has a surprise coming on April 7th.  That’s … Continue reading →

For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. You can read the full article here. A few highlights quoted from the report Print magazine advertising will … Continue reading →

Make sure you secure your brand name across a large number of social media networks. Brand squatting: A topic we have discussed in the past, and with the advent of new tools an issue worth revisiting. With hundreds of networks, traditionally … Continue reading →

In marketing they always say be careful of how your ads are translated into other languages. Today’s young marketers have new challenges. Twitter is used very effectively by the media. Twitter seems perfect for pushing out information quickly to a … Continue reading →