Have you ever used your smartphone, tablet or laptop while watching TV? A joint study conducted by Razorfish and Yahoo found that 80% of respondents have done just that.
We found a few studies that have shown users are using mobile/tablet devices more and more while watching TV, but little in terms of how marketers are adapting to this type of consumer behavior.
How have you evolved your marketing strategy to include a multi-screen approach? Should you? We would love to hear your story.
Read the full story after the jump.
Doug Burton
Communications Manager
KMK Media Group
