Monthly Archives: January 2012

PR or IT? Who should be handling your social media?

That question reminds me of a conversation often had 15 years ago when we started our firm and websites were first dotting the Rockford region’s online landscape.  Companies who were big enough to have both a communications and an information … Continue reading

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Which Team will You Root For?

From a marketing point-of-view, I can understand the importance of bringing two crowd-drawing teams to the Super Bowl, especially if it’s in the best interest of a client! However, I have to question those TRUE football fans: would you be … Continue reading

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Multi-Screen Marketing

Have you ever used your smartphone, tablet or laptop while watching TV?  A joint study conducted by Razorfish and Yahoo found that 80% of respondents have done just that. We found a few studies that have shown users are using … Continue reading

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Google Plus. . .You?

Your business has a Facebook page. If you’re really ambitious, you’re tweeting its praises. So why in the world would you expend any more of your precious energy on another social media site? Opinions on the value of Google+ are … Continue reading

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