From a marketing perspective, we are often amazed at how viral marketing campaigns, spreadable content, spread across the internet at light-speed. We finally have a chance to see the number behind a successful campaign. Between January and May, Holiday Hill built, launched and monitored Jerzify Yourself to get just such a glimpse into the dynamics of spreadable content. Below is a video describing what they did. But the details are on their blog, which you can read here.
Jerzify Yourself from Hill Holliday on Vimeo.
Doug Burton
