Monthly Archives: September 2010

According to Keller Fay Group, a word-of-mouth research and consulting company, teens are talking more than adults – 85% more. What are they talking about? BRANDS – teens are the leading word-of-mouth marketers. That probably doesn’t surprise most people, the … Continue reading →

Foursquare, the smartphone app that gives you points and badges for “checking in” at various locations, is about to reach the one million users mark. From a marketing perspective why should I care? Exposure! By participating in foursquare you are essentially … Continue reading →

When we pitch clients’ public relations ideas to the media, we strive to answer one ultimate question…why should anyone care?  Without answering that question, the chance to obtain coverage is slim to none unless you live in the middle of … Continue reading →

Over the past year, KMK Media Group, has partnered with several organizations and companies within the community to present and discuss how to better tell their company’s story. Presentation topics have ranged from traditional to social media marketing across a … Continue reading →

If you look at the demographics of the iPad and iPhone users they appear to be similar. Using both at KMK Media on a daily basis, I am convinced that user behavior patterns are very different. If you were to … Continue reading →

At KMK Media, we are often asked, how do we measure success for a marketing campaign? Whether it may be for a Website, social media, print or radio advertising, the answer is never easy. But with a little metrics creativity … Continue reading →

Susan Gunelius, president and CEO of KeySplash Creative Inc., wrote an interesting article on 10 marketing trends for 2010. Below are the 10 trend headings. You can read more of Susan’s articles here. Read over her trends below. Do you feel … Continue reading →

From a marketing perspective, we are often amazed at how viral marketing campaigns, spreadable content, spread across the internet at light-speed. We finally have a chance to see the number behind a successful campaign. Between January and May, Holiday Hill … Continue reading →

I was recently browsing an advertising forum Website and came across this discussion. It is a situation that we at KMK Media often come across when working with clients. A company wants to place video on their Website, but does … Continue reading →