One of the most often overlooked issues when evaluating the effectiveness of your online presence is fully understanding how people read on the Web. To go even further, specifically how “your” customers read on the Web.
And how do they read? The answer for most is, they do not. They scan.
“Nielsen Norman Group ’s research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read word-by-word.”
Doug Burton
