Japanese train stations are testing a new set of billboards with face recognition technology. The billboards were, of course, compared to the personalized signage in Minority Report.
Not as capable as the billboards in Minority Report, the goal of the trial is to collect data: “The displays are part of a one-year trial being conducted by the Digital Signage Promotion Project, comprising 11 railway companies and their affiliated advertising firms. Their aim is to learn what kinds of people are interested in which ads at what times.”
Check out the video below and share your thoughts on how this would impact your company’s marketing efforts.
