“64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel this way.” (Razorfish Digital Brand Experience Study, 2009)
If your website is out-of-date it may have a negative impact on your business. Even if you do not sell products or services online, your credibility may be damaged if potential clients or donors find outdated or incorrect information on your website. Your business is always evolving and growing, and so should your website.
It is important to keep in mind that you don’t always need a complete redesign. Sometimes you can simply add a few new features and update the information in order to refresh your online presence. The other thing to keep in mind when updating your website, is that you can invest in a content management system that will allow you to update your own website – pictures, content, linked documents and more!
Below are links to a few articles on creating, branding and mobilizing your online presence:
Importance of branding your website
Mobilize your website and stand apart from the pack
Creating a successful online presence
Mary Grimborg
