Monthly Archives: June 2010

For those grammar nerds out there, or even just casual business correspondents who wish to brush up on their skills, here are two excellent posts by journalism professor Don Ranly on when to use – or not to use – … Continue reading →

Jack Neff of Ad Age recently (if you call February recent – I’m a bit behind on my reading list) tackled the issue of when and how companies should react to online complaints. The article covers some great examples from … Continue reading →

“64% of consumers have made a first purchase from a brand because of a digital experience such as a web site, microsite, mobile coupon, or email. No other medium has so impacted—or altered—the traditional marketing funnel this way.” (Razorfish Digital Brand … Continue reading →

The Associate Press (AP) just release social media guidelines for journalists. Journalists use the AP Style Guide to determine how to address issues such as capitalization, abbreviations, formatting, vetting sources and more. AP’s social media guidelines define social media and … Continue reading →

With the oil-rig explosion and subsequent oil spill, BP is facing nightmare scenarios in the Gulf, on Wall Street and on Main Street. Unimaginable amounts of its oil is soiling the Gulf, killing off wildlife and a way of life…BP’s … Continue reading →

The Tagline: A good one is worth its weight in gold. A bad one is often painfully obvious. Forbes recently published a compendium of “the best-loved advertising taglines” as judged by a panel of preeminent marketing and advertising experts – … Continue reading →