When I was judging the National Student Advertising Competition last month, a few teams included “augmented reality” in their plans. This technology allows the user to, for example, hold a “glyph” in front of their web cams and manipulate the objects and scenes they see on their monitors.
There’s a lot more to the technology and its uses, and some in the ad world are calling it too “gimmicky” to be of true value to a brand. But it does present some interesting applications, particularly for marketers selling a product or companies (such as restaurants or hotels) that are very location-driven. Click here to review some of the ones called out in a piece in Ad Age.
Cindy Harris
