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Monthly Archives: May 2010
Finding My Place on FourSquare
I just earned my Super Mayor badge. Don’t worry Mayor Morrissey, I don’t expect a key to the city. I’m talking about FourSquare. Location-based mobile services like FourSquare are breaking down barriers between the physical and the virtual by combining … Continue reading
Name Choice Influences Brand
It can be difficult to determine what a company name says about the brand it creates. How will the public perceive the company and brand offering based on the name. Many local companies have names that outline what their service … Continue reading
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Augmented Reality – Hype or Break-Through?
When I was judging the National Student Advertising Competition last month, a few teams included “augmented reality” in their plans. This technology allows the user to, for example, hold a “glyph” in front of their web cams and manipulate the … Continue reading
Posted in KMK Media Blog
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