It is no secret that Apple and Google are not very fond of each other. I do not foresee the two companies working out their differences anytime soon. In fact, According to MediaPost, Apple has a surprise coming on April 7th. That’s when they launch their new advertising platform built on top of their recent Quattro Wireless purchase. The move further places Apple and Google at odds in yet another area, the digital advertising space. Check out the full story, it is an interesting read, and certainly a topic marketing professionals should be aware of. Here are a few excerpts fromthe article:
With the launch of Apple’s new advertising platform, they could solve a barrier to entry in the mobile advertising space.
“But the gold rush is on for mobile, which many see as Madison Avenue’s next big frontier, even if it still is relatively miniscule compared to established media. According to the last mobile forecast from Interpublic’s Magna unit, mobile ad spending is only expected to reach $331 million this year and $409 million in 2011. One of the obstacles to mobile’s growth as an ad medium is the fact that there hasn’t been any single organizing principle for agencies and advertisers to rally around.”
Location-based advertising? We have written about this topic before. Could this technology have finally arrived? We hope so.
“One of popular scenarios is that Apple will offer a hypertargeting capability that would enable advertisers to target ads to consumers based on their geographic proximity, paving the way for a new generation of location-based advertising.”
Doug Burton
