For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. You can read the full article here.
A few highlights quoted from the report
- Print magazine advertising will be up 1.9 percent to $9.4 billion despite the popularity of online channels.
- Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters.
- B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods.
- 51 percent of B2B marketers rate Facebook as extremely or somewhat effective, followed by LinkedIn (45 percent), Twitter (35 percent) and MySpace (25 percent).
Doug Burton
