Marketers’ Digital Spending to Overtake Print for First Time Ever

March 29th, 2010

For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. You can read the full article here.

A few highlights quoted from the report

Print magazine advertising will be up 1.9 percent to $9.4 billion despite the popularity of online channels.
Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters.
B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods.
51 percent of B2B marketers rate Facebook as extremely or somewhat effective, followed by LinkedIn (45 percent), Twitter (35 percent) and MySpace (25 percent).