According to one RCA music exec, “It’s not just about great songs. It’s a full multi-media package.”
Glad we cleared that up.
Long gone are the days of having worldly success on the music stage with just a guitar, great lyrics and a dream. Today, you’re a package. Sure, the music’s part of that package, but there’s so much more. The Wall Street Journal today has an interesting look at Lady Gaga’s rise on the charts – and across the globe.
So, if you’re happy playing acoustic ballads at open mics, that’s great. But if you long to sell out Madison Square Garden and dominate the MTV Awards, you may want to up your digital and style game just a little bit.
Cindy Harris
