Monthly Archives: January 2010

According to one RCA music exec, “It’s not just about great songs. It’s a full multi-media package.” Glad we cleared that up. Long gone are the days of having worldly success on the music stage with just a guitar, great … Continue reading →

That which we call a rose, by any other name would smell as sweet. Shakespeare is a wonderful poet and playwright; unfortunately, he’s not a marketer. Apple may have taken Shakespeare’s advice a bit too seriously. Apple launched the new … Continue reading →

MSNBC has posted a gallery of the worst Big Game ads ever. Included in this dubious list are Go Daddy’s “shower” spot, Snickers’ “Manly” spot showing two burly guys accidentally kissing while sharing a Snickers, and GM’s suicidal robot. The … Continue reading →

The “Big Game” is coming up, and it always produces a lot of buzz in the ad world.  Today’s Wall Street Journal takes a look at the new companies that are putting up $2.5 to $2.9 million for 30 seconds … Continue reading →

An article posted today on Ragan.com discusses how social media is helping during the crisis situation in Haiti by serving as a tool for information and donations. Organizations providing relief have been able to provide updates, correct misinformation and more … Continue reading →

Want to find out how good your grammar skills are? Then give this mini grammar quiz a go. It’s not timed or graded, and the answers and explanations are conveniently supplied on the same page. I even got tripped up … Continue reading →

KFC has paid Indiana $7,500 to put ads on fire extinguishers and hydrants in order to promote their new fiery chicken wings. The money will help Indiana improve their fire safety by paying for the purchase and installation of new … Continue reading →

It seems a fan page on Facebook is the new “must-have” marketing accessory, which is OK. The beauty of social media is that people can choose with whom – or with what organization – they interact. If I don’t have … Continue reading →