In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #9:
Review your media contracts. Review all of your contracts with your media outlets and other vendors. Chances are, you can negotiate your rates to be more favorable in 2010 given the scarcity of advertisers these days. Or, if you can’t get a lower rate, ask for freebies and “value adds” like additional ads, free color, or a promo tie-in.
