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LinkedInIn tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #10:
Thank your customers. Use loyalty programs, coupons via direct mail, e-mail or whatever it takes to make sure you hang on to your current customers and treat them well.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #9:
Review your media contracts. Review all of your contracts with your media outlets and other vendors. Chances are, you can negotiate your rates to be more favorable in 2010 given the scarcity of advertisers these days. Or, if you can’t get a lower rate, ask for freebies and “value adds” like additional ads, free color, or a promo tie-in.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #8:
Upgrade your Digital Presence. Your website needs to be moving into a “2.0″ life cycle. In the current market, many consumers do research online before they make purchasing decisions, which means it’s imperative that you have a website that truly represents your brand. Add new features to your site like a blog feed, portfolio, testimonials, applications, links to your social media profiles or include a live feed, integrate an audio or video podcast or simply polish the interface. Educate yourself about search engine optimization, and how you can optimize your site. Plan and create a social media marketing strategy as part of your overall marketing plan if you haven’ yet.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #7:
Monetize your expertise. Offer paid video-on-demand on your website, exclusive white papers or other valuable resources that take advantage of your expertise, while providing your customers information they can use.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #6:
Use PR. Public relations and media relations strategies will give you a pretty big bang for your buck – just make sure you use them to promote your message on a strategic level and tailor your media pitches so they are attractive for the media to cover.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #5:
Be personal. Create a connection with your audience by offering a personal view of your company and its employees. Tell people about your employees and their achievements, highlight company philanthropy efforts or industry achievements – anything that will help people relate to and understand your company and its values.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #4:
Highlight your value. Provide your customers information via e-mail, direct mail, online and in the store that highlights your value in addition to your specials.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #3:
Be Collaborative. Marketing needs to align itself with the goals of the organization. Ask your front-line employees their thoughts about how to better reach current and potential customers. Solicit feedback from your new and current customers on how they heard about your brand and what they have to say about the strengths and weaknesses of your business.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #2:
Do a communications audit. Gather ALL of your organization’s communications – brochures, posters, print ads, website pages, social media profiles, email templates, forms – and put them in a room. Do they all look the same? Do they all convey the same message? Do they represent your organization and its brand well? You may be shocked at the disparate branding messages your staff put forth every day. Also, take some time to look on various social media sites and search the web to make sure that there are no “rogue” sites out there misrepresenting your brand. Then, make sure that you create a standard for your brand and that your staff knows how to implement it.
In tough times, we all try to do more with less. So how can you do more with your marketing? Our staff at KMK has compiled a list of the Top 10 Marketing Resolution for 2010 to help you polish up your brand for the New Year. We will be posting each one over the next couple of weeks so stay tuned…
Marketing Resolution #1:
Create a plan that aligns with strategic business objectives. If your marketing plan isn’t aligned to the strategic business objectives of your company, you may as well be throwing money out the window. Do your homework – know what goals your CFO and CEO have set. Then you need to make sure that your marketing plan outlines what will be done to meet those goals. Make sure that your plan is measurable and then…measure it!
For the third consecutive year, Physicians Immediate Care has selected KMK Media Group as its advertising agency of record for its 13 locations throughout Illinois for 2010.
As the agency of record, KMK Media provides Physicians Immediate Care with integrated marketing communications solutions including media placement, media consultation, graphic design and ad production services. Media placement will cover markets in Chicago, Joliet, Elgin, Orland Park, Bolingbrook, Niles, Rockford and Belvidere.
Physicians Immediate Care opened in 1987. The clinics are open evenings and weekends for non-urgent care for sprains, fractures, cuts, colds, flu and other mild to moderate injuries or illnesses. No appointment ever needed. Visit www.physiciansimmediatecare.com for more details.
Pearson (formerly known as Pearson Plumbing, Heating and Pest Control) has selected KMK Media Group as its advertising agency of record.
As the agency of record, KMK Media provides Pearson with integrated marketing communications solutions including media placement, media consultation, graphic design, brand development and ad production services. Media placement will cover northwest Illinois, including Winnebago, Boone, DeKalb and Ogle counties.
Pearson is a leading plumbing and heating contractor in Northern Illinois that provides a variety of services including plumbing, heating, pest control, duct cleaning, sewer and drain services, and complete kitchen and bath remodeling, as well as installation and repair of air conditioning systems, filtration systems, water heaters and water softeners.
Interesting new PETA Campaign shows scantily clad models in cages, Jenna Jameson promoting pleather and Joanna Krupa’s ads telling us to, “Be an Angel for Animals,” as well as the timeless, “I’d rather go naked, than wear fur” ad.
PETA is notorious for outrageous ads. What message do these ads really send?
Steve Dale from Steve Dale’s Pet World Blog shows you the ads and asks you to be the judge…
Mary Grimborg
Ah, a fresh celebrity scandal, complete with accident-scene footage, a voice mail to the supposed mistress and a days-long silence that ended with a simple plea for privacy. Tiger Woods’ recent travails are certainly a private matter, but when you are one of the world’s finest, most-respected and highly compensated athletes ever, do you have an obligation – to your fans, to your corporate sponsors, to your public – to address the situation head-on when the media is in a feeding frenzy?
Many public relations pros are weighing in on the issue, and most are saying Woods should have come out sooner and more honestly than he has to date. The situation brings to light numerous basic lessons about crisis PR, and the articles below are only the tip of the iceberg:
From Ragan Report: Ari B. Adler & Jessica Levco
From Time: How Tiger Woods Can Survive the Scandal
From Sports Illustrated: Tiger Woods’ Image Will Be Tarnished After Recent Drama
Cindy Harris
Gap’s new holiday TV commercials feature kids and adults cheering about the holidays and what they want for Christmas. Despite some controversy from a Christian group, which was quickly resolved, Gap is sending it “cheer” on the road. With a plaid bus full of professional dancers and drummers, Gap started the tour in New York and plans to visit many major cities around the U.S.
These commercials are attention catching for sure. Although I have trouble deciphering the message, I must admit I do enjoy the ads. Talk to the Moose
As part of the Cheer Factory campaign Gap is encouraging employees at stores across the country to make their own cheer-ads and post them to their YouTube channel Gap 2009 Holiday.
Gap Take Its Cheer Act On The Road
Mary Grimborg
In marketing they always say be careful of how your ads are translated into other languages. Today’s young marketers have new challenges. Twitter is used very effectively by the media. Twitter seems perfect for pushing out information quickly to a mass audience. But what happens when the publisher does not think through all implications of a particular media? The below example is the best, and hilarious, example I came across. Know your media before utilizing it!!!!
Amar Toor from Switched writes, “A local TV station in Mobile, Alabama had the great idea of putting up live news tweets on their electronic roadside billboard, which featured three of the channel’s anchors. Good idea, except when the headline involved three people accused of gang rape, which ran directly opposite the trio of statically smiling broadcasters. The implication, of course, being… well, obvious”.
