How are you going to say “2010″ next year? Will you say “two thousand and ten” or “twenty ten?” It might seem like a silly question right now, but for advertisers, language is our bread and butter. We spend a lot of time pondering and debating word choice – not because we’re grammar snobs but because it has real implications to our campaigns and our clients’ bottom lines.
It’s November – most advertisers are gearing up their plans and creative for next year already. On the national stage, the first ones to confront the “two thousand and ten” or “twenty ten” argument are automakers. Their new 2010 models are coming out, along with the massive ad buys to support them. The New York Times talked to ad shops who are in the middle of this conundrum right now. Click here to read their reasons for using “two thousand and ten” or “twenty ten.”
Which do you prefer?
Cindy Harris
