I’ve been seeing this ad on television for a couple of days. It’s too clever for its own good, I think. It does not tell me much about the candidate – Andy McKenna – who is running for governor of Illinois.
The transition from the “hair” bit to the warm fuzzies about the candidate is too abrupt; the music bed, script, announcer, even the color, shifts dramatically. It’s like two commercials they knitted into one.
Only if you really look do you see a clever tie-in at the end – the candidate standing in front of Frank’s Barber Shop. Plus, who’s standing next to him? His barber? I presume it’s his running mate, but we don’t know because he’s not identified.
What do you think?
Cindy Harris
