Monthly Archives: November 2009

The San Francisco Zoo is making the world take notice of it through social media channels like Facebook, YouTube and, particularly, Twitter. Instead of forcing corporate-speak Tweets about free days or a sale at the museum store, they’ve enlisted the … Continue reading →

TED is a wonderful resource for sharing riveting talks from people around the world. Came across the below talk on augmented reality. Amazing. The magic starts at 6’24″. Imagine the marketing implications of a platform such as this. Share your … Continue reading →

T&T’s recent battle over Verizon’s “There’s A Map For That” commercials maybe a bit of an overreaction, but AT&T hits back with this new commercial using Luke Wilson: Continue reading →

Here is an interesting article that I found about a 19 year old who was accused of robbery and was able to use a Facebook post as an alibi. Even more interesting is the Twitter Times service that helped me find … Continue reading →

I’ve been writing professionally for almost 15 years, and I’ve yet to master the headline. My first boss and mentor told me that a headline should grab the reader’s attention while at the same time fitting on one line. Talk … Continue reading →

If your boss comes to you demanding “We need to do social media”, your first response should not be “Okay.”   Instead ask him why. Why ask why? Because in marketing we do not put tactics first. We think strategically then … Continue reading →

If you have ever signed up for one of Google’s many free services, one thing is for sure, Google knows a tremendous amount of information about you.    After receiving a considerable amount of criticism, Google has final launched a … Continue reading →

A new Twitter function allows users to create a list of other users and make the list public or private. Twitter also allows you to follow others’ lists and see what lists you’re on. Continue reading →

How are you going to say “2010″ next year? Will you say “two thousand and ten” or “twenty ten?” It might seem like a silly question right now, but for advertisers, language is our bread and butter. We spend a … Continue reading →

I’ve been seeing this ad on television for a couple of days. It’s too clever for its own good, I think. It does not tell me much about the candidate – Andy McKenna – who is running for governor of … Continue reading →