A new Twitter function allows users to create a list of other users and make the list public or private. Twitter also allows you to follow others’ lists and see what lists you’re on.
Twitter explains the lists on their blog:
“The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense. Lists are public by default (but can be made private) and the lists you’ve created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.”
In the article Make A Twitter List And Check It Twice Media Post’s David Berkowitz speculates on five ways marketers can use lists:
1) Aggregate multiple professional accounts if you have several faces of your business on Twitter. It’s a natural for businesses like Comcast, which has a number of customer service representatives on Twitter, or Zappos, which has hundreds of employees tweeting. This can also work well for a company like Walmart that has a section on its site with all of its Twitter handles. A newspaper can bring together all of its reporters, or a packaged goods conglomerate can compile all of its brands in lists. Even if these lists don’t bring in millions of new consumers or clients as followers, they may be useful for important constituents such as reporters, investors, or employees.
2) Aggregate passionate consumers. If you run a TV show, make a list of tweeters who love talking about every last plot twist. If you’re a travel company, consider making lists of some of the most vocal Twitter users in each city where you have a presence. If you’re a product manager for a technology brand, pull together all your die-hard fans. At the very least, you’ll make it easier for all of these influencers to find each other to expand the noise in your echo chamber. But packaged right, it could be a way to pull in new fans and show others how much passion there is for your brand beyond those on its payroll.
3) Be a resource. Make lists of the most knowledgeable people in your industry, whether they’re colleagues, reporters, consumers, or even competitors. While my lists are a work in progress, I’ve added many friends and people I respect from other agencies to lists. Mostly this will be convenient for me, but I’m more than happy to make these lists public in case they’re useful to others.
4) Monitor what lists you’re on and what lists include your competitors and peers. It’s a way to gauge anecdotal brand perception. You can also find new people to follow this way.
5) Share lists beyond Twitter. It’s going to take a while for lists to catch on beyond early adopters; this highly anticipated feature for die-hard tweeters may just be one more thing to learn for casual users. If you cater to early adopters, though, creating useful lists and sharing them in other channels like your site, email newsletters, or Facebook page should resonate.
Make A Twitter List And Check It Twice
Twitter List Rollout Spreads, Fueling Web’s Newest Popularity Contest

Mary Grimborg
a list of other users and make the list public or private. You can follow others’ lists and see what lists you’re on.
Twitter explains the lists on their blog:
“The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense. Lists are public by default (but can be made private) and the lists you’ve created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.”
In the article Make A Twitter List And Check It Twice “http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116727&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Make%20A%20Twitter%20List%20And%20Check%20It%20Twice&page_number=0 Meida Post’s David Berkowitz speculates on five ways marketers can use lists:
1) Aggregate multiple professional accounts if you have several faces of your business on Twitter. It’s a natural for businesses like Comcast, which has a number of customer service representatives on Twitter, or Zappos, which has hundreds of employees tweeting. This can also work well for a company like Walmart that has a section on its site with all of its Twitter handles. A newspaper can bring together all of its reporters, or a packaged goods conglomerate can compile all of its brands in lists. Even if these lists don’t bring in millions of new consumers or clients as followers, they may be useful for important constituents such as reporters, investors, or employees.
2) Aggregate passionate consumers. If you run a TV show, make a list of tweeters who love talking about every last plot twist. If you’re a travel company, consider making lists of some of the most vocal Twitter users in each city where you have a presence. If you’re a product manager for a technology brand, pull together all your die-hard fans. At the very least, you’ll make it easier for all of these influencers to find each other to expand the noise in your echo chamber. But packaged right, it could be a way to pull in new fans and show others how much passion there is for your brand beyond those on its payroll.
3) Be a resource. Make lists of the most knowledgeable people in your industry, whether they’re colleagues, reporters, consumers, or even competitors. While my lists are a work in progress, I’ve added many friends and people I respect from other agencies to lists. Mostly this will be convenient for me, but I’m more than happy to make these lists public in case they’re useful to others.
4) Monitor what lists you’re on and what lists include your competitors and peers. It’s a way to gauge anecdotal brand perception. You can also find new people to follow this way.
5) Share lists beyond Twitter. It’s going to take a while for lists to catch on beyond early adopters; this highly anticipated feature for die-hard tweeters may just be one more thing to learn for casual users. If you cater to early adopters, though, creating useful lists and sharing them in other channels like your site, email newsletters, or Facebook page should resonate.
Make A Twitter List And Check It Twice “http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116727&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Make%20A%20Twitter%20List%20And%20Check%20It%20Twice&page_number=0
Twitter List Rollout Spreads, Fueling Web’s Newest Popularity Contest – http://blog.360i.com/social-media/twitter-list-rollout-spreads-fueling-webs-newest-popularity-contesta list of other users and make the list public or private. You can follow others’ lists and see what lists you’re on.
Twitter explains the lists on their blog:
“The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense. Lists are public by default (but can be made private) and the lists you’ve created are linked from your profile. Other Twitter users can then subscribe to your lists. This means lists have the potential to be an important new discovery mechanism for great tweets and accounts.”
In the article Make A Twitter List And Check It Twice “http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116727&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Make%20A%20Twitter%20List%20And%20Check%20It%20Twice&page_number=0 Meida Post’s David Berkowitz speculates on five ways marketers can use lists:
1) Aggregate multiple professional accounts if you have several faces of your business on Twitter. It’s a natural for businesses like Comcast, which has a number of customer service representatives on Twitter, or Zappos, which has hundreds of employees tweeting. This can also work well for a company like Walmart that has a section on its site with all of its Twitter handles. A newspaper can bring together all of its reporters, or a packaged goods conglomerate can compile all of its brands in lists. Even if these lists don’t bring in millions of new consumers or clients as followers, they may be useful for important constituents such as reporters, investors, or employees.
2) Aggregate passionate consumers. If you run a TV show, make a list of tweeters who love talking about every last plot twist. If you’re a travel company, consider making lists of some of the most vocal Twitter users in each city where you have a presence. If you’re a product manager for a technology brand, pull together all your die-hard fans. At the very least, you’ll make it easier for all of these influencers to find each other to expand the noise in your echo chamber. But packaged right, it could be a way to pull in new fans and show others how much passion there is for your brand beyond those on its payroll.
3) Be a resource. Make lists of the most knowledgeable people in your industry, whether they’re colleagues, reporters, consumers, or even competitors. While my lists are a work in progress, I’ve added many friends and people I respect from other agencies to lists. Mostly this will be convenient for me, but I’m more than happy to make these lists public in case they’re useful to others.
4) Monitor what lists you’re on and what lists include your competitors and peers. It’s a way to gauge anecdotal brand perception. You can also find new people to follow this way.
5) Share lists beyond Twitter. It’s going to take a while for lists to catch on beyond early adopters; this highly anticipated feature for die-hard tweeters may just be one more thing to learn for casual users. If you cater to early adopters, though, creating useful lists and sharing them in other channels like your site, email newsletters, or Facebook page should resonate.
Make A Twitter List And Check It Twice “http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116727&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=Make%20A%20Twitter%20List%20And%20Check%20It%20Twice&page_number=0
Twitter List Rollout Spreads, Fueling Web’s Newest Popularity Contest – http://blog.360i.com/social-media/twitter-list-rollout-spreads-fueling-webs-newest-popularity-contest