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I was researching the latest trends in ad avoidance and came across a blog post on Hill Holiday’s site called “Avoidance Trivia.” They’ve collected trivia over the years on the evolution of ad avoidance. Some of the items are amusing, and some are very useful to be aware of as a marketer.

Did you know, “The first wireless TV remote control, 1955 Zenith Flash-Matic Tuning, had a mute button that was advertised as a commercial killer.”

How about, in 1994, Howell Henry Chaldecott Lury produced a TV spot for Mazda designed to counter ad avoidance. The ad encouraged viewers to “video” the ad with the VCR and then pause it several times to read a sequence of written split-second messages.

Doug Burton