Monthly Archives: October 2009

The concept of avatar based marketing takes a minute to wrap your hands around and understand. But once you understand the relation between the real world consumer and the online shadow consumer, ideas of how to market in the online … Continue reading →

CBS is by far the “oldest” in terms of audience members – it’s average viewer is 55 years old. Advertisers have long shirked away from older viewers; the conventional wisdom being younger audiences make more money for them. But CBS … Continue reading →

I was researching the latest trends in ad avoidance and came across a blog post on Hill Holiday’s site called “Avoidance Trivia.” They’ve collected trivia over the years on the evolution of ad avoidance. Some of the items are amusing, … Continue reading →

Joe Duffy’s “Demystifying Design: An Argument for Simplicity” is an interesting article that discusses the purpose and simplicity of design strategy. Simplicity does not mean quick and easy.  If you want to learn about Design Strategy, join a great company … Continue reading →

What a difference a year makes. According to new research by Cone Inc., 78% of new-media users (Facebook, et. al.) actually WANT to communicate with brands on these types of sites, up from 59% last year. Other findings: 43% want … Continue reading →

We’ve recently gathered a bit of buzz about the custom application for the Winnebago County Health Department that allows schools and day care centers to enter their absentee rates securely online – this is helping WCHD respond more quickly to … Continue reading →

I love that heading. This was the heading on YouTube’s blog today. YouTube announced that they now are  serving well over a billion views a day. Does your organization have a YouTube Channel?  It is certainly something you should consider … Continue reading →

As with anything else, there are no sure answers as to how much you should spend on advertising.  But there are a few simple guidelines to help you come up with a number that works best for your organization.  The … Continue reading →

Advertisers frequently forget that they’re talking to real people with their ads. In healthcare particularly, there’s a tendency to show off the latest technology or talk about how great their physicians are. In reality, however, when you’re facing a healthcare … Continue reading →

Whether you have an existing site or about ready to go “live”, a universal marketing concern is “How do I drive traffic to my site”. Because you don’t have time to earn a second degree black belt in the art … Continue reading →