A fun part of researching topics to write about is coming across the rare example of something new, intelligent and unique that actually has a positive impact in our industry. A recent blog post on Advertising Lab is a good example.
“…you’ll find links to technological innovations knocking on the doors of magazines and newspapers – geeky stuff like sound inserts, pop-ups, 3D printing.” Examples in the post challenge the traditional practice of how people view print advertising. Check out the article at Advertising Lab: http://adverlab.blogspot.com/2006/03/rethinking-print-advertising.html
Doug Burton
