Monthly Archives: September 2009

“Out of the abundance of the heart the mouth speaketh”

Posted on September 30, 2009 by Doug Burton

No, I didn’t go “Shakespeare” on everyone. This is a quote from the book “The Essentials of Advertising”, published in 1921. You can read the book  on Google Books here. There are many examples that you may find interesting and … Continue reading →

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Using Social Media in a Non-Profit

Posted on September 29, 2009 by Cindy Harris

Non-profit organizations often struggle with limited marketing resources – either human or budgetary. Social media marketing can be a potent part of their mix and one that can be particularly effective in moving people to Advocate level, the ultimate stage … Continue reading →

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And A Twitter Runs Through It

Posted on September 24, 2009 by Cindy Harris

Some marketing gurus from the biggest shops and biggest brands got together Monday as part of a panel discussion about social media. (They appeared as part of OMMA Global’s biannual conference in New York City, which, incidentally, is titled “The … Continue reading →

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Social Advertising Drives Creativity

Posted on September 23, 2009 by Mary Grimborg

When it comes to social media marketing it’s all about thinking outside of the box and offering value to your customers. Pizza Hut has done just that with their new iPhone app. This app lets you order a variety of … Continue reading →

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Print Advertising – Altered Properties

Posted on September 23, 2009 by Doug Burton

A fun part of researching topics to write about is coming across the rare example of something new, intelligent and unique that actually has a positive impact in our industry. A recent blog post on Advertising Lab is a good … Continue reading →

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Fans, Friends and Followers: Marketing Your Organization Effectively through Social Media

Posted on September 22, 2009 by Doug Burton

Presented by Northern Illinois Center for Nonprofit Excellence (NICNE) Wednesday, September 30 Noon – 1 pm (bring your own lunch) Rockford College – Grace Roper Lounge (in Burpee Center) Hook up with the latest in social media! Engage in and … Continue reading →

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ignite R U Social?

Posted on September 21, 2009 by Doug Burton

Monday, October 19 5:30 pm – 7:3o pm, Giovanni’s This dynamic event will offer interactive stations where you can learn about everything social media marketing. From beginner to advanced, from personal to business, this event is sure to get all … Continue reading →

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Growing the Display Advertising Pie – Google Launches New Ad Marketplace

Posted on September 18, 2009 by Doug Burton

Yesterday, Google announced the launch of DoubleClick Ad Exchange. You can read the full press release here. DoubleClick Ad Exchange is similar to AdWords and AdSense, except that it is a marketplace for display ads. Google comments from the announcment, … Continue reading →

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News Corp Set on Monetizing All Digital Content

Posted on September 16, 2009 by Doug Burton

Read an interesting article today on PaidContent.org about monetizing digital content and am looking for your comments and thoughts.  As much as we dread the idea, we know content publishers will eventually start charging for premium content. The key word … Continue reading →

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Last Frame Interaction in Online Video

Posted on September 15, 2009 by Doug Burton

A space traditionally used to cross-promote related content, marketers are now using the “last frame” of a video to engage and capture user experience. A company called Involver has created a tool allowing marketers the ability to add a plug-in … Continue reading →

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Social Media Training with the Rockford Rotary

Posted on September 14, 2009 by Doug Burton

Presented by Downtown Rotary Restricted to Rotary members only Thursday, September 17 12:00 pm – 1 pm, Memorial Hall In the fast-paced online community, it can be easy to get left behind. This session will educated members about social media … Continue reading →

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Twitter v. Facebook: Is the Jury Still Out on Social Media for Attorneys?

Posted on September 11, 2009 by Doug Burton

Wednesday, September 16 Noon – 1 pm, Forest Hills Country Club Open to WCBA members and guests $18 in advance Register in advance: www.wcbarockford.org/register.asp?eventID=322 Join KMK Media Group as we present ideas for utilizing social media like blogs, Facebook, Twitter and LinkedIn … Continue reading →

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Social Media Training with KMK: Web 2.0, Social Media and Beyond

Posted on September 3, 2009 by Cindy Harris

Confused about how social media fits into your organization’s marketing mix? What message or audience is best for Facebook? How can you effectively use Twitter? Join the KMK Media team as they present “Web 2.0, Social Media and Beyond” at … Continue reading →

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In-Calendar Marketing

Posted on September 2, 2009 by Doug Burton

This caught my eye as a unique and new way of opt-in marketing.  A company called Calgoo has developed an opt-in marketing tool that utilizes the users electronic calendar as a delivery method. Advertisers are able to push their messages … Continue reading →

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