It’s Official: Mainstream Media Turns To Social Media to Break News

August 28th, 2009

I posted a blog after Michael Jackson passed away about how fast the news had spread across the world and that people used social media as a means of first learning about this breaking news.  At that point, most of the breaking news first heard about via social media had been broad-reaching in nature, such as natural disasters (or the passing of MJ).

Reading Mashable this morning I came across an article that caught my eye. It says that within the past 24 hours two major news stories have been broken on Twitter. Why is this unique?  Because the stories are relatively of small importance compared to a natural disaster and that they were broken not be individuals, but by main stream news sources.

I feel we will see this become the norm as apposed to the acceptation over time as the media becomes more comfortable with this new media. Instant news has become a relative term based on the type of distributing source. With social media, instant, is being redefined once again.

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