A new campaign from Puma called, “Puma Employees Only” will roll out this holiday season. The campaign features photos and random thoughts from employees.
Puma wanted to personalize their brand and decided to feature the uniqueness of their employees, “From proclaiming their love for chicken nuggets and asking for cupcakes, to date-seekers and ex-girlfriend rants, the PUMA Employees cleverly share a little insight into their random thoughts or secret wishes. What better way to get to know the brand than through the young, creative and fun employees on the ground at The PUMA Stores?”
Puma will follow up with special events at different locations. These events will include guest appearances by the employees featured in the ads, scavenger hunts, and an opportunity for customers to write their own thoughts on poster board and be photographed. The customer photos will be part of a contest with the winners featured in an ad of their own.
To find out more about Jorge (above) and the other featured employees, head to www.facebook.com/puma
How personal can your brand be? Are you willing to take a risk and put your story out there?
Related Articles:
MediaPost – Puma Employees Become Ambassadors
Puma News Release
Mary Grimborg
www.kmkmedia.com
