Monthly Archives: August 2009

I posted a blog after Michael Jackson passed away about how fast the news had spread across the world and that people used social media as a means of first learning about this breaking news.  At that point, most of … Continue reading →

NBC will stream all of its 17 “Sunday Night Football” games live on the Web this year. The broadcasts will also be available on NFL.com. With four camera angles, in-game chatting and fantasy football tips, this option will be more … Continue reading →

A new campaign from Puma called, “Puma Employees Only” will roll out this holiday season. The campaign features photos and random thoughts from employees. Puma wanted to personalize their brand and decided to feature the uniqueness of their employees, “From … Continue reading →

I posted a blog after Michael Jackson passed away about how fast the news had spread across the world and that people used social media as a means of first learning about this breaking news.  At that point, most of … Continue reading →

More and more companies are exploring social media marketing. According to forecasts from Forrester Research, spending on social media marketing will increase from $716 million in 2009 to more than $3 billion by 2014. We looked last week at strategies … Continue reading →

Mashable recently posted an article outlining the inevitable search war between Google and Facebook. You can read the full article here. From a marketing perspective, I feel Facebook wins hands down. Imagine being able to tap into Facebook’s massive soecial … Continue reading →

Twitter users are again rising up and storming the gates of Izea, which today launched it’s Pay-Per-Tweet application. Basically, Twitter users use Izea’s application to select the type of advertiser they’d like to shill for and the amount of pay … Continue reading →

Recently, buzz surrounding social media policies has highlighted those of ESPN, the NFL, and The U.S. Marines. According to New York Times writer Richard Sandomir, ESPN issued 12 guidelines to its employees about social networking on Tuesday, Ric Bucher, one of its N.B.A. writers … Continue reading →

According to a recent study from PR firm Burson-Marsteller Twitter is the top Social Media platform of choice for Fortune 100 companies. Adam Ostrow of Mashable states, “According to their findings, 54 percent of the Fortune 100 have a Twitter … Continue reading →

If your corporate site is front-loaded with a Flash intro, you might want to re-think your choice. Today’s websites should be optimized for the Web 2.0 world we increasingly inhabit, with its “user-generated content,” “brand conversations” and “social media.” What … Continue reading →