Monthly Archives: July 2009

So…you thought you were starting to get a grip on all the Web 2.0 stuff? Well here we go again! Web 3.0 – Google Wave is coming. But not to worry, it promises to be a better way of integrating … Continue reading →

Various segments of your customers and prospects have different relationships with your brand depending on where they are in the Customer Life Cycle (CLC). CLC describes the progression of steps a customer goes through when considering, purchasing, using, and maintaining … Continue reading →

Twitter does a good job of laying out how business owners can utilize its application in its basic Twitter 101 site. (Click here to get into it). Some basic steps to follow include: 1. Sign up. Some companies sign up … Continue reading →

As we reported just over a month ago here on ADWire, Twitter has been an influential tool in spreading the word about unrest in Iran in the wake of disputed presidential election results. Tomorrow, memorial services are planned for the … Continue reading →

As lyrics by The Who famously ask, “Who are you?”, your corporate identity should be easily recognizable and help to establish your reputation. How does your identity reflect on your business? It’s often the first thing your customers and prospects … Continue reading →

Anderson Analytics has developed a survey that interviews respondents on their attitudes and behaviors regarding social networking. Based on these results, Anderson was able to identify and categorize seven types of individuals, from the social media pessimist to the social … Continue reading →

As a video producer a metric you may have is how long visitors watch a particular video before navigating to another page. 100%, 60%, 20%, etc.  You want to maximize this number.  So which social networks have the highest viewer … Continue reading →

From hailing a cab to napping at work and tossing cows into outer-space, these silly iPhone apps are sure to entertain – if only for a moment. Do you have any silly or annoying apps on your iPhone?

Believe it or not, it’s back-to-school time in advertisers’ minds. JC Penney yesterday launched an integrated campaign targeting teens who want to look stylish in the halls this fall but are hamstrung by their parents’ wallets. The campaign features a … Continue reading →

The goal of an organization’s PR department is to work to increase the number of positive comments written about your company, product, or service and immediately address those who have negative experiences. But, how do you make that happen in … Continue reading →

We have all heard some variation on this phrase: “All press is good press.”  “Bad press is better than no press.” Fortunately, most people realize that this really isn’t true. A series of bad press can lead to degradation of … Continue reading →

“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.” The above sentence reads like it was posted … Continue reading →

We all know that if social media is to become a staple in the marketer’s tool bag we must be able to track its effectiveness. There are many ways to measure effectiveness based on your objectives, in this example I … Continue reading →

Say you buy a billboard space for your business – would you “share” it by renting a large portion of it to just about anyone who offered you a little cash? I didn’t think so. In fact, if I brought … Continue reading →

Facebook‘s chief privacy officer, Chris Kelly, told reporters in a conference call yesterday that the social media behemoth will be streamlining its privacy settings for users and making them easier to customize. The new settings will allow users to pick … Continue reading →

According to The Guardian, Evan Weaver, Twitter’s lead engineer in its services team, revealed the following interesting Twitter stats at a QCon 2009 talk: -the average user has 126 followers; -only 20% of its traffic comes through the Twitter website; … Continue reading →

The good news is, the Leading National Advertisers (LNA) report from Ad Age says that advertising spending dipped only 2.7 percent in 2008. The bad news is, they’re predicting the LNA to trim spending by a 5.1 percent, the most … Continue reading →