Kit Kat won this year’s Cannes Media Grand Prix with their new campaign based in Japan. With an unlikely distribution channel, the post office, Kit Kat stood out at the 56th Cannes Lions International Advertising Festival.
According to Ad Age, in Japan there is a tradition of sending students good luck wishes before they take higher-education entrance exams. JWT Japan, Kit Kat’s ad agency, was surprised to find that the Japanese translation of Kit Kat — Kitto Katso means “surely win”. So Nestle created ”Kit Kat Mail,” a postcard-like product sold only at the post office that could be mailed to students as a good-luck charm.
Reminding us to be innovative – even in tough times!
Kit Kat Wins Cannes Media Grand Prix for Edible Postcard
