Naming of Apple iPhone 3G S – Even the Big Companies Make Mistakes

June 23rd, 2009

Something that is lighting up the blogosphere is whether or not Apple is quietly changing the name of the “iPhone 3G S” to the “iPhone 3GS”.

A blog on Mac9to5 writes, “iPhone 3G S” is an uncharacteristically awkward name for an Apple product. Do you pause between the G and the S? How do you make it plural? Is it iPhones 3G S iPhone 3Gs S or… In the logo, there is also the question of whether or not the “S” is capitalized (it is certainly smaller), or is it lower case like the iPod touch.”

In today’s Apple press release, Apple switched up the language and is now calling the hit device the “iPhone 3GS”.

While these types of small changes may seem trivial, companies with strong brands spend countless hours mulling over every minute detail of naming, fonts, sizes and such. Switching the iPhone 3G S to iPhone 3GS is a big deal. Let’s watch and learn how this all plays out.