Back in January or February, I came across this 2-minute video of a flash mob that descended on London’s Liverpool station to promote T Mobile’s “Life’s for Sharing” campaign. I rediscovered it this afternoon when reading an article about some of the best creative of the year so far. Take a look; it’s a lot of fun.
[youtube]http://www.youtube.com/watch?v=VQ3d3KigPQM[/youtube]
What impresses me is the impact it has in the station itself – notice everyone recording it with their cell phones – and the 12.7 million views it’s had on YouTube…all with a relatively small group of dancers, a little creativity and sweat equity in putting it together.
Which leads me to the question: How can your business advertise differently?
