In tradition with keeping the Friday blog light and fun, I came across the Summer of Social Good campaign and thought I would share. It is a unique way of running a charitable campaign, entirely through social media. Although your organization may not choose to go this route, it is worth learning more about how you might be able to incorporate social media into your next campaign.
Here is a quote from their site about who they are and what they hope to accomplish. “Summer of Social Good is the first large scale online charitable campaign to raise funds strictly online through the power of Social Media and the Internet. The goal is to use the power of “Social Influence” via Twitter, Facebook, MySpace, Blogs and other online media to raise an unprecedented amount for our fund benefiting The Humane Society, LIVESTRONG, Oxfam America and WWF from June 1st until August 28th, 2009.”
Doug Burton
