Monthly Archives: June 2009

How we consume information has changed so much over the past few years we often fail to realize just how far we have come. Until yesterday. A side story of the Jackson and Fawcett events will be how quickly information … Continue reading →

Kit Kat won this year’s Cannes Media Grand Prix with their new campaign based in Japan. With an unlikely distribution channel, the post office, Kit Kat stood out at the 56th Cannes Lions International Advertising Festival. According to Ad Age, in … Continue reading →

Back in January or February, I came across this 2-minute video of a flash mob that descended on London’s Liverpool station to promote T Mobile’s “Life’s for Sharing” campaign. I rediscovered it this afternoon when reading an article about some … Continue reading →

Something that is lighting up the blogosphere is whether or not Apple is quietly changing the name of the “iPhone 3G S” to the “iPhone 3GS”. A blog on Mac9to5 writes, “iPhone 3G S” is an uncharacteristically awkward name for … Continue reading →

In a study conducted in fall 2008 by consumer-data giant Experian, Americans need 38 hours in any given day to complete our tasks. Now, you and I both know that we are limited – frustratingly so most days – to … Continue reading →

 In tradition with keeping the Friday blog light and fun, I came across the Summer of Social Good campaign and thought I would share. It is a unique way of running a charitable campaign, entirely through social media. Although your … Continue reading →

If you haven’t yet discovered Hulu.com, get thee hence and change your viewing habits. It is now my platform of choice for viewing NBC content like The Office and Comedy Central shows like The Daily Show. And while reports of … Continue reading →

Interesting story in the paper today… Twitter, at the request of the State Department, postponed scheduled offline maintenance in order to keep information flowing from inside Iran. Officials: Twitter remained online

FaceBook now allows usernames, which is huge for marketing purposes. It will be much easier to incorporate facebook.com/kmkmedia into advertising than a long querystring that no one would attempt to type. A quick note on implimentation. Many companies have fan … Continue reading →

Another fun Friday blog… I came across a match making site the other day that promises to match partners based on their DNA. Regardless of whether or not it works, I started thinking, how long will it be before marketers … Continue reading →

Everyone experiences bad news differently. Some may cry, wail and yell about injustice and others may just go into a hole for a few days and feel sorry for themselves. Similarly, many of us are “experiencing” the recession in different … Continue reading →

One of the many benefits of using twitter is the ability for business to micro-target. For example, you are having a sale at your Rockford, IL location and want to target individuals within a 5 mile radius. One way to … Continue reading →

Microsoft recently re-branded it’s Live Search search engine into what is now known as Bing. Since, the media has debated non-stop which search engine provides better results. So which is better for you? You have the opportunity to test yourself … Continue reading →

Twitter has found its way into our classrooms, and so far it has been for the better. As a means of engaging students and keeping parents informed teachers and administrators have turned to Twitter as a means to communicate their … Continue reading →

McAfee’s recent Stop H*Commerce campaign uses a fear marketing approach. Using video McAfee, an antivirus software creator, presents “episodes” which depict the rising cybercrime problem and how these crimes can affect your life. The site http://www.stophcommerce.com, a viral marketing campaign, is rather … Continue reading →

With yesterday’s Chapter 11 bankruptcy filing of GM, it’s becoming clear just how much is owed to the the car manufacturer’s ad agencies and media-buying companies. Starcom MediaVest, a subsidiary of super-agency Publicis that handles media for GM, is the … Continue reading →