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Monthly Archives: May 2009
Posting to Both Twitter and Facebook
Found this great little bit in one of my feeds this afternoon; 5 easy ways to post to both Twitter and Facebook at the same time. Social media is fun, but it can be a bear to maintain with updates. … Continue reading
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Medium Becoming Part of the Message
Here is an example of using your ads medium as a method for communicating your message. Very cool. Read the full details here
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Recessionistas Replace Fashionistas
Back in the Go-Go 90s and 00s – remember those? – Carrie Bradshaw of Sex and the City and her ilk inspired designer-label dreams among middle-class housewives across the Heartland. From Cristal and Cosmos to Tiffany and Manolos, everyone felt … Continue reading
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Nurture Your Online Footprint
The number of people who use search engines such as Google or Yahoo! as their number one source for purchase decisions has increased drastically over the past few years. Next inline is the opinion of other people (blogs and social … Continue reading
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Funny, Funky and Creative New TV Spots
It’s almost a holiday weekend, and a lot of people are pretty bummed out reading all the bad news lately…so here are a few ads that have caught my eye recently. Hope they make you smile, at least for a … Continue reading
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Click Here To Print This Page …
At some point, we have all printed content from a Web site only to find we end up printing a lot more than what we wanted. Graphics, navigation, advertisements, etc. A new free online service helps eliminate all the extras, … Continue reading
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A Question Of Trust
It seems like every time I log into FaceBook it asks me to take a quiz or allow access to a new application. Online quizzes and applications can be fun, The other day I found myself partaking in a quiz … Continue reading
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Building Brand Equity
During a recession it is imperative to continue brand-building efforts. We have written many blogs about Branding, Value, and Perception. In a recent Advertising Age blog post, by Jonah Bloom, Brand Advertising was the focus. Bloom states that in a … Continue reading
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Vacant Building Billboards
Cheap. Plentiful. Good Foot Traffic. Sounds like the perfect advertising medium, doesn’t it? Some enterprising advertisers are taking the economy’s lemons and turning them into lemonade by plastering vacant storefronts with eye-catching outdoor advertisements. In today’s New York Times, marketers … Continue reading
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A Matter of Metrics
We recently had a discussion on what metrics matter the most when evaluating electronic media. A common practice, that comes up in most metrics conversations, is user engagement. User engagement uses various formulas to estimate the depth and degree of … Continue reading
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New Marketing Technologies
Yesterday, KMK Media Group staff attended a webinar about new marketing technologies which was an exciting look into mobile platforms, emerging 3-D technologies and a good primer on how to use – and not use – social media to expand … Continue reading
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Yes
An article I recently read asks the question, “Should Your Company Have a Social Media Policy?.” The answer is yes. Even if your organization does not allow employees to use the internet during work hours, they are using it during … Continue reading
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Media Companies Left Holding Chrysler’s Bag
One of the under-reported aspects of Chrysler’s Chapter 11 is the huge amount of advertising the auto company books in markets all over the country. Typically one of the biggest advertisers in the world, Chrysler has $300 million booked in … Continue reading
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