Monday, an employee from the local Panera restaurant stopped in and offered to buy the office free lunch to introduce their catering services to us. We all just enjoyed the free salad, sandwiches, chips and cookies.
Here at KMK Media, we do need catering services for our clients when planning for special events, and many of us were unfamiliar with Panera’s choices…until today.
What likely cost Panera relatively little in terms of hard dollars – the food, the rep’s time – will likely turn a profit in increased word-of-mouth and, possibly, a contract for catering from us down the road.
And, the lunch wasn’t accompanied by a 15-minute sales presentation. They brought the food, set it up and left a business card – which only improved our image of the company generally.
What can your company offer to introduce yourself to new clients? Now’s the time for unique and non-traditional marketing tactics. Be brave, be bold and go forth and sell!
