Monthly Archives: April 2009

Monday, an employee from the local Panera restaurant stopped in and offered to buy the office free lunch to introduce their catering services to us. We all just enjoyed the free salad, sandwiches, chips and cookies. Here at KMK Media, … Continue reading →

The Centers for Disease Control have been aggressive and on-message in their communications to (and with) the public about swine flu. Watching their communications unfold the past week or so, I’ve seen myriad crisis communications “best practices” that would help … Continue reading →

You’ve Tweeted. Update your status page on Facebook religiously. Maybe even gotten an interview through LinkedIn. Fantastic. Most of us are knee-deep into figuring out how social media really can work to our advantage – publicly and professionally. Certainly social … Continue reading →

Just returned from Dubuque, where I was honored to be a judge for the District 9 National Student Advertising Competition (NSAC). There, 7 schools from around the Midwest came to present their plans to combat binge drinking for the Century … Continue reading →

It’s Earth Day. At least the “official” Earth Day – hopefully every day is Earth Day for you and your business. If it is, Huzzah! If it isn’t, please do NOT advertise yourself as “green” when you are not. Advertising … Continue reading →

As I pointed out in earlier blog posts, focusing on value-add activities that benefit your customers’ health and that of their environment can create a stronger brand and save you money. How can your business be more ‘green’…  Check out … Continue reading →

This doesn’t have much to do with advertising and it’s not going to impact your marketing plan but I just had to share. Susan Boyle, in case you haven’t heard of her by now, is a most unlikely singing sensation. … Continue reading →

Does it seem like nearly every conversation you have these days is prefaced with “In this economy…” or that almost every ad is talking about a “stimulus” or “bailout”? It’s a sign of the times. National advertisers are rolling out … Continue reading →

There has been a lot of buzz surrounding the Burger King commercial which parodies Sir Mix-A-Lot’s novelty rap song, “Baby Got Back.”  Promoting their 99¢ kid’s meal that includes a SpongeBob SquarePants toy, Burger King plays on the SpongeBob’s “square-ness”. Some … Continue reading →

Whether it’s health for individuals or health for the planet, healthy is a “hot topic” right now. Every day we read about a health related issues whether related to the economic slump or our environment we are hearing about how … Continue reading →

It’s not a surprise that more people are watching the news more carefully in the evenings. These are trying times, and updates on local economic conditions literally hit you in your pocketbook. Local news in particular is delivering strong consumer … Continue reading →

As a young professional (YP) in Rockford, I was please to get involved with the launch of a new YP group – IGNITE. I recently started working here at KMK Media Group and wanted to start getting involved in the … Continue reading →

It’s time to look at your advertising’s messaging if you’re not already – today it’s all about “value.” Clearly, national advertisers are all in with the value message. This week’s Ad Age takes five brands that are doing value messaging … Continue reading →

Millions of people have lost their jobs over the past year, and with competition growing in the crowded “looking for work” market place, some enterprising people are doing what businesses have done since the beginning of organized commerce – they’re … Continue reading →

In the spirit of April Fool’s Day, which traditionally has been recognized by media outlets across the world, I give you 3 examples. Enjoy. 1. The London Guardian ran a story today saying that they were ceasing to print its … Continue reading →