When I first entered the social media world I just had a profile on MySpace – which to be honest I wasn’t that great at keeping up with– now its Facebook, Twitter, LinkedIn – exhausting to say the least.
I find myself adding “update online stuff” to my to-do list in order to find time to keep up with everything. That’s just updating, add in the time to keep up with others’ updates and comment on those and as an individual and you are looking a good chunk of your day.
When it comes to your business, if social media is not a priority it will, like any other low-priority item, fall behind. Making social media an action item and giving it priority is the only way to create a successful social media campaign. Make sure that you spend enough time interacting.
If you create a page and people begin to pay attention you need to keep their attention. Staying active (daily or weekly), even when you don’t have a lot to say, will keep viewers present and engaged for the times when you do have something to say.
After a long sabbatical from my Facebook page it took a while to get my friends to respond and pay attention again. After ignoring their comments and friend requests for so long, they had lost belief that I would respond and in turn their motivation to interact with me. I had to spend a lot of time earning back their attention.
Keep your customers engaged. Update your page regularly. Work social media into your campaigns and your calendar making it an integral part of your marketing strategy.
If, for instance, you are doing a seasonal campaign incorporate your social media by changing the design or background image, focusing your posts on that theme, and by being creative, but making sure that your ideas are adding value for your customers.
Articles:
Fallon Launches Social Network Tracking Widget – this is an article about a tool, called Skimmer, that combines your Twitter, Facebook, Blogger, Flickr and YouTube all in one place. You can download Skimmer here. I started using it yesterday and it works. Unfortunately it doesn’t allow you to see comments or post them. You see the status updates and tweets of your friends but you cannot post comments from Skimmer itself. You can click a link that will take you to the actual Facebook, Twitter, etc. page and then comment.
Twitter gets you fired in 140 characters or less
