KFC has a new promotion – it will fill the potholes of 5 US cities but they will be branded with the phrase: “Refreshed by KFC.”
This is part of their new push to sell people on the freshness of their food – you’ve probably seen the TV commercials talking about their fresh chicken that is prepared by a “cook” at each restaurant every day.
More from BrandWeek here. How can the Rock River Valley get in the game? According to the piece, KFC sent letters to mayors outlining how the program will work.
I have no idea if any area mayors received the letter but my guess is KFC will keep the offer to some of the larger metro areas to take advantage of the PR residuals in the big media markets.
Are there any enterprising business owners out there who might take this idea and manipulate it to get the potholes in our area filled???? If so, drop me a line and we can work something up!
