The Rockford region’s advertising community gathered Tuesday night, March 10, at Rockford College for a gallery celebration of the annual ADDY advertising awards competition held by the American Advertising Federation (AAF) of Northern Illinois.
The University of Wisconsin Whitewater won Best of Show with their “Women of Metal Project,” a catalog and exhibition announcement campaign designed by Renee Melton.
Other best-of-show winners included the “Women of Metal Exhibition Brochure” (Best of Show for Print) and the “2008 Hospice TV Campaign” (Best of Show for Media) produced by Heinzeroth Marketing Group. Judge’s Choice Awards were given to Rockford Health System for their “Rockford Memorial Development Foundation Wishbook 2008,” Heinzeroth Marketing Group, for their “Belvedere New Product Brochure,” and Fetelli, for the “Foehr Group Brand Campaign.”
“The ADDY Awards represent the best of the Rockford market’s best creative advertising,” says Lori Wallace, KMK Media Group and ADDY Chair of the AAF-Northern Illinois. “Our judges were impressed by the variety of work that was entered this year, as well as the quality of typography and photography produced here in Rockford.”
Locally, a 3-judge panel awarded 9 Gold ADDY awards, 11 Silver ADDYs, and 12 Bronze ADDYs from a selection of 59 entries. Gold ADDY winners from Rockford advance to the AAF District 6 competition to be judged against ADDY winners from other ad clubs in Illinois, Indiana and Michigan. District Gold ADDY winners move on to the National ADDY competition, June 6, in Washington D.C.
About the ADDY AwardsSanctioned by the AAF, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide, from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. The American Advertising (ADDY) Awards competition is the advertising industry’s largest and most representative competition for creative excellence.
The AAF Northern Illinois is the Rockford chapter of the American Advertising Federation (AAF), “The Unifying Voice for Advertising.” Headquartered in Washington, D.C., the AAF is the oldest advertising trade association representing over 50,000 professionals in the advertising industry in a national network of 200 ad clubs in communities across the country. www.niadfed.org
2009 ADDY Awards Winners
ADVERTISING FOR THE ARTS & SCIENCES
Gold ADDY® Award and Best of Show: Print Women of Metal Exhibition University of Wisconsin Whitewater Crossman Gallery
Gold ADDY® Award Women of Metal Catalog University of Wisconsin Whitewater Crossman Gallery
Gold ADDY® Award and BEST OF SHOW Women of Metal Project University of Wisconsin Whitewater Crossman Gallery COLLATERAL MATERIAL
Gold ADDY® Award Rockford Health System – Annual Report 2007Rockford Health System
Silver ADDY® Award and Judge’s Choice Rockford Memorial Development Foundation – Wishbook 2008Rockford Health System
Silver ADDY® Award Grow To Europe Stationery Package Heinzeroth Marketing Group AWT Business Solutions
Silver ADDY® Award and Judge’s Choice Belvedere New Products Brochure Heinzeroth Marketing Group Belvedere Corporation
Bronze ADDY® AwardButitta Stationery Package KMK Media Group Butitta Brothers Automotive
Bronze ADDY® Award Discovery Center 2007 Annual Report Velasco & Associates Discovery Center Museum
Bronze ADDY® Award Prairie State Legal Services Annual Appeal BrochureVelasco & Associates Prairie State Legal Services
Bronze ADDY® Award The Arrojo Styling Chair Brochure Heinzeroth Marketing Group
Belvedere Corporation
Bronze ADDY® Award Altra Capabilities Brochure Heinzeroth Marketing Group Altra Industrial Motion
CONSUMER OR TRADE PUBLICATION
Silver ADDY® Award Ad series : Don’t let your product go unnoticedFetelli Franklin Display Group
Bronze ADDY® Award Eclipse Glass Ad GrahamSpencer Eclipse, Inc.
Bronze ADDY® Award Red Brand Horse Fence “Houdini” Ad Rick Wells Ltd. Keystone Steel & Wire Co.
ELEMENTS OF ADVERTISING
Gold ADDY® Award Rock River Valley Blood Center IdentityGrahamSpencer Rock River Valley Blood Center
INTERACTIVE MEDIA
Gold ADDY® Award The essence of architecture is in the DetailsM45 Marketing Services SE/Coady Architects
Silver ADDY® Award George Stranahan Phlog Website GrahamSpencer George Stranahan
Silver ADDY® Award Winnebago County Forest Preserve District Microsite and E-NewsGrahamSpencer Winnebago County Forest Preserve District
Bronze ADDY® Award NIBCA Website KMK Media Group Northern Illinois Building Contractors
Bronze ADDY® Award Grow To Europe Website Heinzeroth Marketing Group AWT Business Solutions
MIXED/MULTIPLE MEDIA
Gold ADDY® Award and Judge’s Choice Foehr Group brand campaign Fetelli
Silver ADDY® Award Rockford Charter Schools – Raise Your Hand CampaignGrahamSpencer Rockford Charter Schools
Silver ADDY® AwardAMCORE eStatement Campaign Rick Wells Ltd. AMCORE Bank
Bronze ADDY® Award Rock River Valley Blood Center Regift CampaignGrahamSpencer Rock River Valley Blood Center
NON-TRADITIONAL ADVERTISING
Bronze ADDY® Award Little City, Big Life Flag Movie GrahamSpencer City of Rockford / Rockford Area Convention & Visitors Bureau
PUBLIC SERVICE
Gold ADDY® Award and Best of Show: Media 2008 Hospice TV Campaign Heinzeroth Marketing Group Northern Illinois Hospice and Grief Center
Gold ADDY® Award 2008 Hospice Advertising Campaign Heinzeroth Marketing Group Northern Illinois Hospice and Grief Center
Silver ADDY® Award 2008 Hospice Billboard Campaign Heinzeroth Marketing Group Northern Illinois Hospice and Grief Center
TELEVISION
Silver ADDY® Award Rockford Charter Schools – Raise Your Hand TV CommercialGrahamSpencer Rockford Charter Schools
Silver ADDY® Award Rockford Health Physicians – I Love My Doctor TV CommericalsRockford Health System Rockford Health System
Bronze ADDY® Award Rockford Career College – Change of Our OwnGrahamSpencer
Rockford Career College
