Monthly Archives: March 2009

When I first entered the social media world I just had a profile on MySpace – which to be honest I wasn’t that great at keeping up with– now its Facebook, Twitter, LinkedIn – exhausting to say the least. I … Continue reading →

KFC has a new promotion – it will fill the potholes of 5 US cities but they will be branded with the phrase: “Refreshed by KFC.” This is part of their new push to sell people on the freshness of … Continue reading →

How do we create interest in what we are putting out there through social media outlets? There are many different methods or practices that people deploy when it comes to social media. Celebs (or should we say their representatives) tend … Continue reading →

When I first started my Facebook page, back in college, I thought of it as more “grown-up” than my profile on MySpace. I recently added a Twitter page and a LinkedIn profile to the mix and began asking myself, “What is … Continue reading →

Twitter continues to make its way into the marketer’s tool bag. Omniture has release a method for measuring brand activity that shows promise for managers looking to justify their time spent on Twitter. You can read about the new service … Continue reading →

Bucking a trend that cuts across nearly every economic sector, cable TV executives are predicting growth during the recession.This trend will also help digital video recorder (DVR) providers like TiVo. In Wednesday’s piece reported by Reuters,  Tom Rogers, CEO of … Continue reading →

Kyla Lange Hart, co-founder and principal at Toniq, a brand strategy firm, who has focused her 20-year marketing career on developing evocative, visually driven brand programs, reiterates the need for value in her newest post to the Engage:Moms MediaPost Blog, … Continue reading →

Do you suffer from Twitter Guilt & Twitter Remorse? These are two “syndromes” some prominent CEOs of national ad shops have felt lately, and most Tweeters will feel the same way these guys do about the app. (Click here to … Continue reading →

KMK Media Group, Inc. will provide live streaming video of Next Rockford’s Aldermanic Forum beginning at 6 pm tonight. Please use the link below to connect: http://www.nextrockford.org/index.php?page=watch-aldermanic-forum

You have heard that “Value” is key in keeping your customers loyal in a tough economy, but what is value? On the surface it is obvious; consumers want to feel that they paid a fair price for a quality product. … Continue reading →

The Rockford region’s advertising community gathered Tuesday night, March 10, at Rockford College for a gallery celebration of the annual ADDY advertising awards competition held by the American Advertising Federation (AAF) of Northern Illinois.   The University of Wisconsin Whitewater … Continue reading →

Chief Marketing Officers (CMOs) are the new go-to guy (or gal) for corporate CEOs, according to this piece in yesterday’s Ad Age. Adrift in a sea of red ink with few safe harbors, CEOs are increasingly looking at their CMOs … Continue reading →

“Inflate Your Ego” at the ADDYs Tonight! Please join American Advertising Federation-Northern Illinois as they host a special awards presentation honoring the best of Rockford’s creative advertising. When? Tonight! Doors open at 6:30pm. Awards show at 8pm Where? Rockford College, … Continue reading →

Apparently a lot of villages, towns and cities are finding that empty spaces on a municipal building, watertower or even rooftop can bring in much-needed revenue to their cash-starved budgets. Public-space ads are nothing new really – but what’s new … Continue reading →

One thing is certain in a recession (particularly in this one): We’re all in this together. There are few, if any, market segments that haven’t felt the recession nipping at their heels. So let’s extend a helping hand to each … Continue reading →

Even if this is unscientific, as a marketer this info is extremely valuable. Read the data: http://brainz.org/completely-unscientific-yet-accurate-look-social-sites/ and discuss here.