Now that I have my traditional Monday morning Austin Powers impersonation out of the way, I thought I would share an interesting article I came across. “The Elusive Advertising Clutter“, by Ilya Vedrashko.
We have all heard it before, the average consumer is exposed to “n” advertisements per day. Ever notice you never hear the same number twice? Wonder why? For good reason, Ilya couldn’t find any methodology or a specific source behind whatever studies had arrived at a particular number conclusion. What Ilya found is that a common 5000 number had mutated into all sorts of weird shapes.
So what is an acceptable number of ad impressions we are all exposed to in any given day? Read the full article to find out.
