First 3-D Commercial: SoBe’s Super Bowl

SoBe has learned about how to not only create a splash within the Super Bowl with what the company is tagging as “The First 3-D Commercial Ever” but also with the elements that will make it a viral – and hence, a national – campaign.

The “Lizard Lake” spot (featuring Ray Lewis) already garnered a mention on the Today show this morning, and You Tube has the spot as well as a nifty “making of” mini-documentary.  Whether or not the ad is actually good or sells product doesn’t really seem to matter.

On its website – www.SoBeWorld.com – the company prominently displays the spot, tells people where they can get their free 3-D glasses , even links to the commercial’s song via iTunes.

So far, from what I’ve seen for this year’s Super Bowl, SoBe is alone at the top of the “Buzz” heap.

But don’t count out E-Trade and those “baby” spots…more on that later. Here’s what SoBe’s doing:

2-D Spot: 

[youtube]http://www.youtube.com/watch?v=4v6StsEKZu4[/youtube]

Making Of Doc: 

[youtube]http://www.youtube.com/watch?v=ct5Iy9saNu8[/youtube]