UPDATE: I should have paid closer attention to the YouTube tag. The ad below is indeed from the 2008 game. Am searching for the 2009 spot and will post it as soon as I find it. Thanks to “dm” for alerting me.
Hyundai is taking on Mercedes and BMW with its new Genesis sedan. The company has reportedly booked five Super Bowl spots to introduce the model to American viewers.
The spots are decidedly NOT like those posted on ADWire yesterday – they’re sedate, even boring, with tranquil music and a soft-spoken announcer.
The question is, will people actually hear them amid a Super Bowl party’s din? And, if they don’t, will the on-screen images and text convey enough of the product’s benefits to get people interested in the car?
The script for the spot is positioning the Genesis against the Mercedes S & C class sedans. But that really doesn’t come across in the spot, in my opinion. My guess? These ads will likely be some of the least-recalled on Monday morning. Check it out for yourself:
[youtube]http://www.youtube.com/watch?v=VNTxi47Zib0&feature=related[/youtube]
I think you got it wrong… what you’re showing in your video link is last years commercial.
My bad. I’ll try and find this year’s and post that one.