Monthly Archives: January 2009

Instead of posting its Super Bowl spot on YouTube – or NOT posting it at all, which seems to be popular with other advertisers – ETrade posts these “outtakes” instead. It gets people buzzing about the new baby spot without … Continue reading →

A sign of the times perhaps? Cash4Gold.com is running a Super Bowl spot featuring Ed McMahon and MC Hammer. The New York Times has a good piece today about the spot and the “funny but not flippant” tone we’ll be … Continue reading →

This is not a political plug, simply a opportunity for readers to learn how to effectively use new technology to generate brand loyalty. Below is an excerpt from an email we received promoting a free digital marketing seminar. I thought … Continue reading →

SoBe has learned about how to not only create a splash within the Super Bowl with what the company is tagging as “The First 3-D Commercial Ever” but also with the elements that will make it a viral – and … Continue reading →

[youtube]http://www.youtube.com/watch?v=DqT2xbODNr8[/youtube]

Ah, PETA. People for the Ethical Treatment of Animals…and apparently vegetables. The group submitted a particularly risque ad for the Super Bowl, which was rejected. The campaign went viral and now is replicating across blogs and news sites across the … Continue reading →

UPDATE: I should have paid closer attention to the YouTube tag. The ad below is indeed from the 2008 game. Am searching for the 2009 spot and will post it as soon as I find it. Thanks to “dm” for … Continue reading →

Sunday…Sunday…Sunday – the Holy Day of television advertising cometh. Here are ads from CareerBuilder’s and Pedigree…just make sure you’re free to laugh out loud. [youtube]http://www.youtube.com/watch?v=wBl3FOKgs1A[/youtube] [youtube]http://www.youtube.com/watch?v=xl0x3LlWIig[/youtube] If you’re in the market to drop $3 million NBC still has 4 Super … Continue reading →

Marketing via email is an affordable marketing tactic that frequently scores a big return on investment. Some quick tips for how to improve your email marketing campaigns: Back to Basics: Email Marketing Start collecting email addresses – ask customers to … Continue reading →

In between the glimpses of history, some special ads created for the Inauguration appeared (most notably from Pepsi and Phoenix University): [youtube]http://www.youtube.com/watch?v=zraEXjaBp68&feature=channel_page[/youtube] See the Phoenix University ad here. Also saw quite a number of advocacy ads from the AMA, environmental … Continue reading →

The national ad world is talking today about ABC cutting it’s rate for ads during the Oscars and about Budweiser’s Super Bowl commercials in wake of their takeover late last year by InBev. But for many business owners, these are … Continue reading →

If your marketing budget has had a haircut recently, e-mail is one of the best tactics you can try (or use better, if you’re already doing it). A 2008 Direct Marketing Association (DMA) study puts the ROI (return on investment) … Continue reading →

Microsoft Corp. just released a new way of tracking online campaigns that goes beyond the current “last ad clicked” standard. The “last clicked” standard has been in use for the past decade, virtually all ad campaign reporting methodologies associate sales, … Continue reading →

Bad news. Good news. No news. Whatever news you may have about your company and its prospects these days…SHARE IT! Your employees and your customers deserve to know about nearly any situation in which your company finds itself. And, in … Continue reading →

Do I amuse you? Well, if you’re watching television, reading the paper or listening to the radio these days, the answer is probably no. The news is grim just about anywhere you turn, and advertisers are taking on a more … Continue reading →

In 2009, we can expect consumers to spend less. We can also expect a return to “basics” of family, value and community-mindedness, with less obvious luxury-brand consumption. So what does this mean for your brand? MediaPost Friday published an insightful … Continue reading →

A couple of new commercials have hit the air the past few days from major national marketers like Pepsi and Allstate. Now that the holidays are over, retailers are licking their wounds, and people are starting to ask the question: … Continue reading →